Chapter test questions: 1-3 Flashcards
• realized strategy :
is a sum of deliberate strategy and emergent strategy (test question)
• Business and corporate strategy difference (midterm , final exam - essay)
corporate ->
industry attractiveness: which industries should we be in
-> Corporate Strategy (WHERE TO COMPETE)
Business ->
Competitive Advantage: How should we compete ->
BUSINESS STRATEGY (HOW TO COMPETE)
Corporate-level Strategy
►
Corporate-level Strategy
► defines the scope of the firm in terms of the industries and
markets in which it competes (i.e. where to compete?)
Business-level Strategy
►
Business-level Strategy
► is concerned with how the firm competes within a particular
industry or market (i.e. how to compete?): how to establish a
competitive advantage over rivals
► Intended strategy:
► Intended strategy: strategy as conceived of by the
top management team
Realized strategy:
Realized strategy: the actual strategy that is
implemented
Emergent strategy:
Emergent strategy: decisions that emerge from
the complex processes in which managers interpret
the intended strategy and adapt to changing
external circumstances
◦What do you need for realized strategy
‣
‣
Test question
◦What do you need for realized strategy
‣ Deliberate strategy
‣ Emergent strategy
Utilitarianism (John Stuart Mill)
–
–
Utilitarianism (John Stuart Mill)
– “A good society creates the greatest good for the greatest
number of people”.
– Goodness is measured as UTILITY: “what’s right” can be calculated by the total benefits minus total costs (created by the action).
Rights (Immanuel Kant)
– “ “
–
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Rights (Immanuel Kant)
– “The good society ensures a basic set of rights for its citizens”.
– People have fundamental rights that cannot be violated or
traded away and duties they cannot ignore.
– Viewing people as ends in themselves (never a means)
Liberty (Robert Nozick)
– “ ”
–
–
Liberty (Robert Nozick)
– “A good society creates the most freedom for people to act as they please”.
– Advocating limited government and efficient market mechanism
– “Ethical behavior” promotes human freedom of expression and development.
Ethics of care (Carol Gilligan)
–
–
Ethics of care (Carol Gilligan)
– “In a good society, individuals care for each other, exhibit
empathy with others, and focus on meaningful relationships”.
– Relationships matter the most
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►
Firm as Property View Shareholder Emphasis - Shareholders compete for attention and resources of the firm ► Gain of one is a loss to the other e.g. increasing employee benefits means higher labor cost, so it is a loss for shareholders
►
►
Firm as Social Entity View - Stakeholder Emphasis ► Stakeholders are dependent on each other for their success and wellbeing ► Mutual benefits e.g. increasing employee benefits means higher employee morale, so it is a longterm again for shareholders
Triple Bottom Line
►
►
Triple Bottom Line
► a concept which seeks to broaden the focus on the
financial aspect and measures a company’s degree
of CSR
► Assessment of a firm’s (a) SOCIAL , (b) ENVIRONMENTAL and (c) FINANCIAL PERFORMANCE