Section two

Question 1

Exploratory Research

Answer 1

Investigate a problem which is not clearly defined to have a better understanding of the problem

Question 2

What does explatory research include

Answer 2

Expert Surveys
Focus Groups
Lit reviews
Unstructured observations

Question 3

Descriptive research

Answer 3

Determine frequencies and relationships between events or describe characteristics of population or phenomenon

Question 4

descriptive research includes

Answer 4

surveys
databases
structured observations

Question 5

Causal research

Answer 5

Determine cause and effect

Question 6

Qualtitative Data

Answer 6

Obtain motivational, emotional, attitudinal, personality factors that influence behaviour
Build theories to explain behaviour
Determine effectiveness of marketing strategies
Develop scale measurements

Question 7

What does qualitative data include

Answer 7

focus groups, interviews, conversation, case study

Question 8

Quantitative Data

Answer 8

Quantitative data are measures of values or counts and are expressed as numbers.

Question 9

What does quantitative data include

Answer 9

surveys