assessment 2 - revision Flashcards
market share
it is the percentage of total sales that a business has in a specified market
stakeholder
someone who has an interest in a business
shareholder
own the business. May also work in the business
organic growth
is concerned with increasing sales of products and services. It is internal, as in it grows by increasing its own size rather than taking over another business
growth
refers to the business increasing in size/expanding/getting bigger
external growth
this is growth of a business by takeover or merger
merger
two or more firms join to create a new business
takeover
this is when one business buys another business. In a case of a limited company, this means buying more than 50% of shares