Lecture 4 - Beer

Question 1

Brewing as stable industry
-John Molson
-John Steeman
John Labatt

Answer 1

• montreal 1786
• guelph 1834
• london 1847

Question 2

logging men

Answer 2

-1870’s
-Logging indust of northern ontario and quebec developed taste for lager
-lighter in taste and stronger in alcohol content
Carling Black label lager

Question 3

Prohibition

Answer 3

USA: 1920-1933
BC: 1917-1921
PEI: 1901 - 1948
under capitalized companies went bankrupt and rich brewers survived

Question 4

Triopoly

Answer 4

Labatt Molson and Carling-O Keefe
formed a cartel
big on producing pale lagers

Question 5

North america brewing

Answer 5

uses 6 row barley which makes unpleasent brew (tannin and protein)
-used some barley but bulked up mash with rice/corn to make lighter and sweeter beer

Question 6

Beer in Victoria

Answer 6

first brewery found WM steinberger in 1858 at swan lake
1863: Vic had 6 breweries
BC prohibition left two and joined forces to form Lucky - bought by Labatt in 1958