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Business Studies IGCSE
> Marketing stratergy > Flashcards
Marketing stratergy Flashcards
Business Studies IGCSE
(25 decks)
Business activity
Classification of businesses
Enterpise, growth and business size
Types of business organisation
Business objectives and stakeholder objectives
Motivating employees
Organisation and management
Recruitment, selection and training of employees
Internal and external communication
Marketing, competion and the customer
Market research
Marketing mix
Marketing stratergy
Production of goods and services
Costs, scale of production and break-even analysis
Achieving quality production
Location decisions
Business finance: needs and sources
Cash-flow forcasting and working capital
Income statements
Statement of financial position
Analysis of accounts
Economic issues
Environmental and ethical issues
Business and the international economy
