Chapter 2

Question 1

Six key areas of marketing environment

Answer 1

• Demographic
• Socialcultural
• Economic
• Technological
• Competitive
• Regulatory
  DESCRT

Question 2

Environmental scan

Answer 2

Noting and responding to changes in the six key areas can result in more effective marketing programs (first step in SWOT)

Question 3

SWOT analysis

Answer 3

Assessing how well a company is servicing its businesses and or consumers

Question 4

SWOT

Answer 4

Strengths
weaknesses
opportunities
threats

Question 5

Demographic Forces

Answer 5

Making sure marketing efforts are well placed, and opportunities are not overlooked

Question 6

Socio-Cultural Forces

Answer 6

cultural values, ideas, and attitudes, as well as society’s morals and beliefs

Question 7

4 types of socio cultural forces

Answer 7

1. Media
2. Food Consumption
3. Healthy Living
4. Ethical Consumption

Question 8

Economic Forces

Answer 8

Forces that have a direct effect on how businesses produce and distribute their products or services

Question 9

Technological Forces

Answer 9

Companies need to be aware of technological changes to ensure that products do not become obsolete

Question 10

Competitive Forces

Answer 10

Marketers must monitor the competitive activity of products that compete head to head with tis brands (Direct competition and Indirect competition)

Question 11

Regulatory Forces

Answer 11

Protect consumers from unscrupulous business practices

Question 12

PIPEDA

Answer 12

The privacy act and Canadian Anti-spam Legislation (CASL)

Question 13

Online behavioral advertising

Answer 13

Digital advertising alliance of Canada (DAAC)