1-9 Flashcards
How are psychological tests and surveys alike? Different?
different
1) psychological tests focus on individual outcomes, whereas surveys focus on group outcomes
2) psychological test = overall derived score or scaled score; survey = percentage who selected each answer alternative
alike
both measure things
How do researchers use surveys in experiments?
????
cognitive aspects of answering survey questions
when answering survey questions, go through four stages:
1) comprehension: understand the question
2) retrieval: search their memories for the appropriate answer
3) judgment: decide of the info from their memories is right
4) response communication: answer the question
What are the issues surrounding survey development?
????
What are the characteristics that make a good survey question?
purposeful and straightforward
unambiguous: be concrete and clearly define the context of the question
appropriate rating scales and response options
Errors to avoid when designing survey questions
double-barreled question: a question that is actually asking two or more questions in one
idk what else
sampling error
a statistic that reflects how much error can be attributed to the lack of representation of the target population by the sample of respondents chosen.
a statistic that reflects how much error can be attributed to the lack of representation of the target population by the sample of respondents chosen.
sampling error
survey reliability
a statistical measure that tells you how good an instrument is at obtaining similar results each time it is used
a statistical measure that tells you how good an instrument is at obtaining similar results each time it is used
survey reliability
survey validity
the degree to which the survey reflects or assesses the concept that a researcher is attempting to measure
the degree to which the survey reflects or assesses the concept that a researcher is attempting to measure
survey validity
random error
unpredictable errors
unpredictable errors
random error
