Data Collection Methods

Question 1

What is a sensor?

Answer 1

A sensor is a device that detects a change from the environment around it.

Question 2

Give 2 advantages of sensors

Answer 2

• Once set up no human interaction is needed, as data can be sent electronically
• The data collected is usually more accurate than data collected by a person

Question 3

Give 2 disadvantages of sensors

Answer 3

• Sensors may stop working

- The position of sensors needs to be carefully considered to gain accurate data

Question 4

Name 5 types of sensors

Answer 4

• Infarred
• Heat
• Motion
• Pressure
• Light

Question 5

Give 3 advantages of Questionnaires/Surveys

Answer 5

• Comparisons are easy to formulate
• The same Questionnaire/Survey can be sent to a large number of people at the same time
• It is cheaper when asking a large number of people

Question 6

Give 2 disadvantages of Questionnaires/Surveys

Answer 6

• If the Questionnaire/Survey is online, people need the technologey to be able to complete it
• A badly designed question may not get a response in the corrert format
  e. g typing data instead of information

Question 7

What is a loyalty scheme?

Answer 7

In return for belonging to a scheme customers get rewards, (this could be discounts e.g 25% their next shop).

Question 8

Give 2 advantages of Loyalty Schemes

Answer 8

• Businesses can track customer habits everytime a purchase is made using the loyalty card
• A loyalty scheme can keep customers using the business

Question 9

Give a disadvantage of Loyalty Schemes

Answer 9

Some customers may believe the data being collected by the businesses is an invasion of privacy.

Question 10

What is a consumer panel?

Answer 10

A group of people who are asked by a company for opinion/advise on a product/service.

Question 11

Give 3 advantages of consumer panels

Answer 11

• Response rates are high as participants have agreed to take part.
• The company gets specific feedback on a product/service.
• Cost can be low if online feedback methods are used.

Question 12

Give 2 disadvantages of consumer panels

Answer 12

• If a product needs to be presented to a panel, there may be a delivery cost.
• Need a range of people on the panel to avoid biased feedback.

Question 13

Give 2 advantages of Email

Answer 13

• The same email can be sent to a large number of people at exactly the same time.
• Results from an email can be automatically inputted into software for analysis.

Question 14

Give 2 disadvantages of emails

Answer 14

• Emails may be diverted into spam/junk folders.

- If the data [fields] don’t match then the data being collected may be worthless.