Branding

Question 1

Will there be new and different mobile devices in the future?

Answer 1

a new generation of mobile devices

Question 2

Are there groups of consumers not buying a particular product or service yet?

Answer 2

gap in the market

Question 3

Is this an obvious / observable gap?

Answer 3

noticeable gap

Question 4

What companies might take advantage of this?

Answer 4

capitalize on

Question 5

Which offer top quality products?

Answer 5

prime (rate / quality)

Question 6

Which have the best prices?

Answer 6

unbeatable prices

Question 7

pies, tarts, strudel

Answer 7

pastries

Question 8

Do they want to compete against fish pies?

Answer 8

How are they positioning themselves?

Question 9

Do they have a statement that describes the product and their target market?

Answer 9

brand-positioning statement

Question 10

one of a kind

Answer 10

unique

Question 11

very selective in judging, showing good taste

Answer 11

discerning

Question 12

statements similar to slogans, but often connected with a company’s or brand’s name, idea, and/or identity

Answer 12

tagline

Question 13

easy to remember, memorable

Answer 13

catchy