SMS

Question 1

what is advanced Opt-Out?

Answer 1

functionality that gives you control over sms messaging such as customizing opt-in, opt-out and standard replies

*Can only be set up via console, not via API

Question 2

what is custom app logic?

Answer 2

Webhooks that allow your application to define custom logic for every reply

Question 3

what is important to know about sending pictures via sms internationally?

Answer 3

picture messages outside of US and Canada will be delivered as a hyperlink

Question 4

what is MMS?

Answer 4

Multimedia Messaging Service = pictures, video and audio

Question 5

provide 5 different use cases for programmable sms?

Answer 5

1) track deliveries
2) manual conversations
3) automated responses
4) international texting
5) send alerts or notifications

Question 6

what is an AI Chatbot?

Answer 6

used within autopilot to automate conversations within your app or website

Question 7

what is opt-out keywords?

Answer 7

sms words/commands to stop communication: STOP, UNSTOP, UNSUBSCRIBE or CANCEL

Question 8

what is autopilot?

Answer 8

a platform that automates conversations using natural language and machine learning

*chatbots, IVRs and alexa

Question 9

How can a sms be sent?

Answer 9

1) local numbers
2) toll free numbers
3) short codes
4) alpha-numeric sender IDs
5) using your own number

Question 10

what is rerouting?

Answer 10

when a carrier is unable to receive short codes, twilio defaults to sending messages in standard long code phone numbers

Question 11

what is queueing?

Answer 11

when Twilio automatically organizes and sends messages at a rate that keeps you compliant (outbound messaging specifically)

Question 12

what is multi-tenancy?

Answer 12

sub-accounts to keep numbers separate for billing and reporting per client

Question 13

what is a alpha-numeric sender ID?

Answer 13

1) allows you to set your company name or brand as the caller ID (caller ID = calls, sender ID = sms)
2) used when sending one-way SMS messages
3) can be set to any 11 digits using A-Z plus 0-9

Question 14

what are 2 communications channels that can be used with AI chatbots?

Answer 14

1) voice (IVRs)

2) text (something written via sms or chat)

Question 15

what is a segment?

Answer 15

one segment = one message associated to billing and the character limit per segment depends on the encoding type

• GSM-7 encoding 160 characters
• UCS-2 encoding are limited to 67 characters

Question 16

what is important to know about inbound and outbound sms limitations with standard long code phone numbers?

Answer 16

outbound sms - segments are queued at 1 segment/message per second

inbound sms - 500 messages per second

Question 17

What is a sticky sender?

Answer 17

using the same “from” number every time you message a recipient

Why: brand awareness and familiarity

Question 18

TCPA

Answer 18

The TCPA (Telephone Consumer Protection Act) is a federal statute enacted in 1991 designed to safeguard consumer privacy.

This legislation restricts telemarketing communications via voice calls, SMS texts, and fax.

Question 19

what is Unicode?

Answer 19

an international encoding standard that provides a unique numeric value for every character across all languages

Question 20

benefits of using short codes?

Answer 20

1) best for high volume sms since users can send 100 messages per second vs standard long code numbers are limited to 1 message per second.
2) short codes are not subject to carrier filtering

Question 21

difference between “A2P” and “P2P”?

Answer 21

“A2P” = application to person sms
“P2P”= person to person sms

Question 22

what is a short code?

Answer 22

a 5-6 digit number used for sms or mms only - sends text or pictures

Question 23

what are the differences between random vs vanity short code numbers?

Answer 23

A vanity short code is a specific number that you choose, while a random short code is assigned to you and can’t be reviewed in advance