Chapters 9-12 Flashcards
___________ , the first person credited with producing a photographic image, was a lithographer by trade.
Joseph Niépce
Louis Daguerre’s early daguerreotype print, “Paris Boulevard,” shows an almost empty Paris street. The reason the street is empty is that Daguerre made the image ________.
with a long exposure time, and moving subjects were not recorded
Robert Thorne of England created a major category of type designs around 1803 called ________ , roman faces whose contrast and weight were greatly increased by expanding the thickness of their heavy strokes.
fat faces
The practical reason many wood-type posters included mixed styles of fonts was ________.
the limited number of characters in each font
The typestyle that conveys a bold, machine-like feeling through slablike rectangular serifs, an even weight throughout the letters, and short ascenders and descenders is called _____________.
Egyptian typestyle
Ironically, while William Morris was returning to printing methods of the incunabula, he used modular, interchangeable, and repeatable elements; he applied industrial production methods to the printed page.
True
According to John Ruskin, art and society separated after the Renaissance. Industrialization and technology brought the separation to a critical stage.
True
William Morris, whose own family had been poor, sought quality goods for all.
False
Theophile-Alexandre Steinlen had a great love for drawing and also had a love of cats.
True
Alphonse Mucha’s artistic career became an instant success after he was asked to design a poster for ________.
the actress Sarah Bernhardt
Upon viewing Aubrey Beardsley’s illustrations in La Mort d’Arthur, William Morris ________.
was furious with Beardsley for vulgarizing the Kelmscott style
Jules Chéret, father of the modern poster, created the Cherette. This female figure ________.
represented the self-assured, modern woman
Although art nouveau artists did not use a historicist approach to their designs, they were influenced by past as well as contemporary art. All but one of the influences listed below impacted art nouveau artists. Which does NOT belong?
Assyrian motifs
The German artist, architect, and designer ____________ sought typographic reform and was an early advocate of sans-serif typography. He was the first to use sans-serif type as running book text.
Peter Behrens
In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world’s first __________. The strokes of this sans-serif typeface have consistent weight; however, the letters have the basic proportions of classical Roman inscriptions.
underground electric railway system
