Chapters 5-8 Flashcards
(19 cards)
The mechanization of book production by such means as movable type was sought by printers in Germany, the Netherlands, France, and Italy. In 1450 in Mainz, Germany, it was _______________ who first brought together the complex systems and subsystems necessary to print a typographic book.
- Procopius Waldfoghel
- Johann Gensfleisch von Gutenberg
- Laurens Janszoon Coster of Haarlem
- John Baskerville
Johann Gensfleisch von Gutenberg
________ were the first known European block prints with a communicational function.
- Playing cards
- Money
- Images of saints
- Textile patterns
Images of saints
The Master of the Playing Cards is remembered for making ________.
- the first printed materials using wooden printing blocks
- the earliest known copperplate engravings
- a type of heavy paper that was used for making playing cards
- a special ink that would not rub off on card players’ hands
the earliest known copperplate engravings
Several factors created a climate in fifteenth-century Europe that made typography feasible: the demand for books by a literate middle class and by university students, and _______________ , which reached Europe by way of a six-hundred-year journey.
- the alphabet
- writing
- paper
- moveable type
paper
The original format of Gutenberg’s Forty-two-line Bible included three characteristics below. Which does NOT belong?
- blank spaces left for hand-drawn capitals
- 11-by-16-inch pages
- 418 full-page illustrations
- 1282 pages in two volumes
418 full-page illustrations
A single-leafed page printed on one side is called a ___________.
- newspaper
- pamphlet
- broadside
- broadsheet
broadside
Philippe Pigouchet is credited with introducing criblé, a technique for woodblock printing that features ________.
- circular borders for illustrationsd. line drawings resembling low-relief sculpture
- white dots punched into black areas to create tone
- a rainbow effect produced by curved lines and colors
- No answer text provided.
white dots punched into black areas to create tone
__________ , the Latin term for “here begins,” was used by early printers on the first page of a book.
- Ipso facto
- Loquitur
- Habeas corpus
- Incipit
Incipit
The Northern Renaissance artist who became well known for his detailed woodcuts in The Apocalypse and his modular design system for textura lettering was ________.
- Ulrich Gering
- Michael Wolgemut
- Martin Kranz
- Albrecht Dürer
Albrecht Dürer
Published in German and Latin versions in 1493, this six-hundred-page book was an ambitious history of the world from the biblical dawn of creation until 1493. It contained 1,809 woodcut illustrations in its complex, carefully designed 18-by-12-inch pages.
- Polyglot Bible
- Peregrinationes in montem Syon (Travels in Mount Syon)
- Nuremberg Chronicle
- Aesop’s Vita et fabulae (Aesop’s Fables)
Nuremberg Chronicle
A _______________ is a word, phrase, symbol, or design, or combination of words, phrases, symbols, or designs that identifies and distinguishes the source of the goods or services of one party from those of others.
- criblé
- trademark
- fleuron
- colophon
trademark
________, the first punch cutter who worked independently of printers, established a type foundry to sell cast type that was ready to store in compositors’ cases.
- Claude Garamond
- Francesco Griffo
- Geoffroy Tory
- Antoine Augereau
Claude Garamond
From Tours, France, _______________, a skilled cutter of dies used for striking coins, established Venice’s second press. One of history’s greatest typeface designers and punch cutters, his fonts were characterized by extreme legibility; they established a new standard of excellence through wider letterforms, lighter tones, and a more even texture of black strokes on the white background.
- Hans Holbein the Younger
- Erhard Ratdolt
- Nicolas Jenson
- Geoffroy Tory
Nicolas Jenson
Italian examples of Renaissance graphic design did not begin in the city where the Renaissance began, but in ________, a center of commerce and trade.
- Florence
- Milan
- Venice
- Rome
Venice
Thomas Bewick in England developed a “white line” technique of engraving that came to be used as an illustration method in letterpress printing until it was replaced by the halftone printing method.
- True
- False
True
Giambattista Bodoni’s modern type designs, based on geometry and standardization of measurable units, included extreme contrasts between thin and thick lines.
- True
- False
True
Old style typefaces retain calligraphic qualities and have bracketed serifs.
- True
- False
True
The Declaration of Independence was printed in type originally designed by William Caslon in England, and imported to the colonies by Benjamin Franklin.
- True
- False
True
William Caslon modified Nicolas Jenson’s type designs for his own types.
- True
- False
False
