9 Flashcards
(5 cards)
1
Q
Marketing
A
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
2
Q
Target market
A
a particular group of consumers at which a product or service is aimed.
3
Q
Blog
A
is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts)
4
Q
Social media
A
interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks
5
Q
Testimonial
A
testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product
