Creative Strategy

Question 1

How might a pin ad following best practice look?

Answer 1

Branding at the top/ Text Overlay (Short Promoted Pin Copy)/Image Video/Verticality and a call to action included

Question 2

What are The Best Practices Of Pin Ads

Answer 2

• Use compelling imagery i.e show things from an unexpected angle
• Include tasteful branding for easy identification
• Play with text overlays, design elements and typography
• Feature multiple images (in a single layout or with a carousel

Question 3

Some tips when it comes to pin ads

Answer 3

• Streamlined intentional design performs better than cluttered text and images
• Lifestyle images are often more effective than product shots
• Pins with a variety of products or multiple images see higher engagement

Question 4

Why go vertical?

Answer 4

85% of Pinners use Pinterest on mobile, which means that it is crucial that your pins are optimised for the mobile space

Question 5

Best practices for creative in the mobile space

Answer 5

• Consider the when, where and how when coming up with creative and designing your pin
• Publish your new pin to a secret board to make sure that it looks as good on a mobile device as it does on your desktop (the pin will have to be moved back to a public board in order for it to be promoted)
• Design within the guides of the vertical format, versus resizing creative later
• You can use a 2:3 aspect ratio, or stack two images on top of each other to form one vertical pin

Question 6

Text Overlay Best Practices

Answer 6

• Be succinct to maximise impact - the simpler the message, the better
• Abandon traditional ad rules regarding headlines, subheads and body copy
• Only add text that serves a purpose or adds value to pins

Question 7

Video Pin Ads Best Practices

Answer 7

• Lead with compelling visual and hook to capture a Pinner’s attention
• Show your message through motion and text versus audio or diologue
• Keep videos between 6-15 seconds
• Include a detailed description below the pin
• When featuring a product in the video, show it in use

Question 8

What to avoid when designing on Pinterest

Answer 8

• Excessive hashtags
• Grainy or pixelated images
• Wordy text that covers up product and lifestyle imagery, or becomes too small and illegible on mobile
• Amateur or low quality content
• Shameless branding