9.1 Kennedy Flashcards
(10 cards)
Genre / mode?
Transcript of a spoken + crafted speech, multimodal, not spontaneous
Audience?
American people; international politicians + world leaders; historians; original writers / drafters
Purpose?
Inform, inspire, rally audience, inspire American people, propaganda,show leadership
Language for voice?
Optimistic + balanced (start); passionate; emotive; heroic; patriotic; moral (end); dedicated; critical political voice (Cold War); unified; inspirational
Context?
JFK had just been elected as president in 1961; Cold War was in progress; lots of fears regarding nuclear war between the US and Russia
‘To those new states whom we welcome to the ranks of the free, we pledge our word’
Direct address, repeated 4x, anaphora; heightened language; implications of dependence; military lexis; American culture, GC; plural, community
‘Before the dark powers of destruction unleashed by science engulf all humanity’
Pressure, time running out; alliteration, hyperbolic imagery; reference / allusion to nuclear armaments; hyperbolic passive voice; scapegoat, distance from weapons; togetherness; emotive
‘Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce.’
Community +togetherness; hope, cultural reference to space race; power; syndetic list; violent + dynamic verbs; lexis of exploration; connotes leading and helping; general lexis of hope and growth
‘To those people in the huts and villages […] struggling to break the bonds of mass misery’
Distances self / America; not specific; lexical set of poverty, implied US power; dynamic + emotive verbs; emotive imagery, slavery + imprisonment; familiar collocation, vague + emotive
‘Prey of hostile powers […] Master of its own house.’
Metaphor, vulnerability; America as protector; references Russia; metaphor, connotes power; confinement + satisfaction
