prop methods exam 1 Flashcards
Spin
The technique in which language is used to push a biased idea or interpretation of events.
Transmission
The process of broadcasting spin and propaganda to a mass audience to generate submissiveness. Entities can manufacture consent by pressuring news outlets to overlook and minimize unfavorable news.
Sticky Word
A single word that remains in the hearts and minds of people because it possesses multi-layered images that are simplified to a single slogan.
Repetition
A statement repeated often enough, will in time, come to be accepted as truth.
Atrocity Accusations
Picking out the worst statistics and evidence and exaggerating them.
Dehumanization
Removing humanity from a person to justify brutality against them.
Emotional Hijacking
subversive ideas cause someone’s emotions to surpass his or her rational mind. As a result, that person’s ability to make clear, rational decisions is severely limited.
Disinformation
The deliberate dissemination of false information with statements intended to manipulate the audience.
Subversion
When propaganda uses integrity and trust to manipulate behavior and influence ideas.
Thought Farming
When seeds of thought are planted inside a collective psyche to direct people’s actions through subversive measures.
Association
Propaganda seeks to evoke deep psychological emotions that are often buried in one’s past experiences. Memories can be triggered when emotional associations are brought to light that cause specific behavioral reactions.
Battle for Hearts and Minds
Propaganda is the most effective tool at capturing the hearts and minds of a people. It seduces the sense with complacency and builds fortifications around weak arguments.
Euphemism
the change of terminology to make something that is unpleasant seem a little easier to consider. It substitutes a word that is too harsh or blunt for one that is milder or less direct.
Testimonial
an endorsement from a trusted individual who has expertise in the field to establish greater trust.
