Ampere company and motivations Flashcards
Intro
Worked at Freesat for 2 years after graduating (have you heard of Freesat?
Loved it, learnt a lot and loved working in the media
(as you can tell from my CV) the role is wide, spanning research, audience measurement, strategic insight, Board material, and other bits a bob
I’ve really loved the job, but i’m looking for the next step in terms of my development as media strategist and insight specialist, focusing on the things i’ve really enjoyed about the role and bringing clarity to the big questions
Why Media
Undeniably very present in our lives
As consumers its easy to be excited about
Really interesting time - shift in behaviours
Moving parts beneath that
Why Ampere
Its clear that ampere are a very credible voice in our industry and works on really exciting products
its clear you’re all very knowledgeable about the Media and invested in provided meaningful though leadership, whether through conferences, the newsletter or podcasts
As I aspire to be an expert myself I feel like I could learn so much from Ampere’s people and breadth of insight it provides
Its products are very interesting certainly on the content side
And I’d love to learn more about global markets as currently my knowledge is a little bit limited to the UK so it’d be great to have exposure to Ampere’s global reach
Key issues in media
Waning incumbency of PSBs - esp the BBC
Threat of big tech - Smart TVs
Slow death on linear, ad revenue declining
Young audiences
Fragmentation in VOD
What are you working on
Just completed a Board pack - CEO’s report which is his hot take on the past 6 weeks
Started on Board Away Day
Customer segmentation for marketing agencies
Sales forecast review
Board sessions
Overseeing the impact of some ITV regional changes and working with Ofcom and ITV to communicate that impact as part of our wider ambition to make the HD switchover
Do you have any questions
What does development and training look like at Ampere
What is the structure of the team
do the different products and teams exist in isolation
How do things like the newsletter and podcast work?
How has remote working affected your ability to work
Why this role
I think it incorporates a lot of the things i really love about my role which are the more data and research focused side so i think this role would allow to bring much for focus t and help me develop as an expert in these areas
I think the Market’s Content product is a really interesting one, as its clear that content spend is a key driver of success in an increasingly fragmented market - whether thats across acquisitions, originals, or sport
In my current role im limited to a UK-centric perspective and i’d like to learn more about the marker globally which this role would allow me to do
I enjoy a good balance of numerical and written tasks and it looks like this role delivers that
