eCommerce Glossary Flashcards
Entrance Email Capture
Email capture campaign fired immediately upon entering a site offering a clear value exchange to the visitor
Email Capture on Disengagement - Items in Cart
Cart recovery email campaign with an email subject field, targeted to unidentified users with items in their cart
Email Capture on Disengagement - No Items in Cart
Exit email capture campaign with an email subject field, targeted to unidentified users with NO items in their cart
Persistent (High Intent) Email Capture
Click-to-capture email campaign, showing through the entirety of a visitors session
Continuity - Onsite Email Capture
Once an email has been submitted, continuity provides messaging relevant to the value/discount provided to the user for providing their email
Continuity - Offsite Email Clickthrough
Once the user has clicked a Wunderkind email, continuity provides messaging relevant to the content shown in the email
Cart Recovery on Disengagement (identified users)
Cart recovery campaign focused on previously identified visitors urging them to stay onsite and convert (make a purchase) in-session
Checkout Echo
After adding an item to their cart, checkout echo urges visitors with relevant messaging to complete their purchase
Items in Cart (entrance)
After adding an item to their cart and abandoning, upon revisiting the site we will display the items in their cart and direct them directly to checkout.
Instant Retargeting (entrance)
Display items a visitor has viewed in past sessions on entrance, in hopes to speed up their purchase journey
Instant Retargeting (native)
Display items a visitor viewed during their session
Add to Cart - CTA Click (Annotation)
Annotation that points to the add to cart button, highlighting the value exchange for adding to cart
AOV Increase
Show how far a visitor is away from getting discount/free shipping/etc
