Unit 8- E-comerce and social media

Question 1

E-business plan

Answer 1

• purpose of the E-business
• revenue models
• target audience
• market structure
• global reach requirements
• support structure
• CRM

Question 2

omni-channel

Answer 2

facilitated by e-business connections, warehouses, filled with inventory become distribution centers, physical retail stores become hybrid warehouse

Question 3

digital goods

Answer 3

• software
• music
• pictures/movies
• magazines

Question 4

digital market

Answer 4

• sell direct to customer

- direct delivery

Question 5

Global reach

Answer 5

increase access between company and customer anytime and anywhere!

Question 6

Utilize social media

Answer 6

• market to consumers on social media

- buying big data and targeting consumers (texts, locations, emails)

Question 7

Personalization

Answer 7

data kept on prior purchases and displaying similar products on next visit to the site!
-CRM

Question 8

Mobile E-commerce

Answer 8

purchase products on-line via mobile phone

Question 9

advertising

Answer 9

direct pop by marketers buying big data

Question 10

community

Answer 10

space for individuals to share (facebook)

Question 11

Freemium

Answer 11

Product samples and free trials for time period

Question 12

market creator

Answer 12

internet platform for business to sell to each other (B2B)

Question 13

Portal

Answer 13

gateway information (google, yahoo)

Question 14

Service provider

Answer 14

third party service (internet servers)

Question 15

Corporation

Answer 15

• separate legal entities
• represents the capital investments and somewhat or completely encapsulate the risks, liabilities, debts, etc.
• may have double taxation