audience Flashcards
1
Q
how could we indicate who the ta is?
A
- ad cover of Zoe’s 1990 song Sunshine on a Rainy Day
- indicates ta are In their 30-40s as they are likely to remember the origin
2
Q
how would the song target audiences?
A
-audiences would gain pleasure from the nostalgic value of hearing a song in which they’re familiar with
3
Q
how would WA act as an opinion leader for ta?
A
-use of ‘650 million people’ statistic provokes emotion, they would think it was true and reliable
4
Q
how does WA have a unique selling point?
A
- unconventionally positive visual codes, audio codes and representations would give hope to audiences
- give it a unique selling point in comparison to other charity appeals
- makes audiences more likely to donate
