customers Flashcards
what is a market-led business
a business that develops products based on customers wants
what is a product-led business
a business that produces product they believe customers will want and try convince them to buy them
do market-led business have high or low levels of market research
high to determine customers wants
do product-led business have high or low levels of market research
low- high levels of product R&D instead
do market-led businesses exist in highly competitive markets
yes
do product-led businesses exist in highly competitive markets
no
are market-led businesses responsive to changes in external factors and consumer behavior
yes
are product-led businesses responsive to changes in external factors and consumer behaviour
no
what is consumer behavior
the thoughts consumers have & the actions they take when purchasing products
