Strategy

Question 1

Customer Cohorts Post Pandemie

Answer 1

Affordability first (32% of consumers): Living within their means and budget, focusing less on brands and more on product functionality.
Health first (25%): Protecting their health and that of their family, choosing products they trust to be safe and minimizing risks in the way that they shop.
Planet first (16%): Trying to minimize their impact on environment and buying brands that reflect their beliefs.
Society first (15%): Working together for the greater good, buying from organizations they find to be honest and transparent.
Experience first (12%): Living in the moment to make the most of life, often making them open to new products, brands, and experiences.