Black Panther marketing Flashcards
What did Disney adopt?
Disney adopted a 360-degree consumer experience to their marketing - you will see it advertised everywhere
What did Disney want to make Black Panther into?
Disney wanted to make Black Panther into a ‘cultural event’ - they wanted to make it into something more politically resonant
How were Lexus involved in the marketing?
Disney partnered with Lexus and made 2 Black Panther themed cars, which were also featured in the movie. This also targeted the male audience
How were teaser trailers used in Black Panther?
They were shown in the middle of the NBA games and collaboration with Lexus was shown during the Superbowl (targeting the male audience)
How was crowdfunding used?
Crowdfunding allowed underprivileged children to buy a ticket. This won support from celebrities
What was significant about when Black Panther was released?
The film was released on Black History Month making it a ‘cultural event’ to celebrate black culture
How did the marketing target women?
They worked with New York Fashion Week to create a ‘Welcome to Wakanda’ fashion catwalk show
What was the age rating of Black Panther in the UK?
Black Panther was rated a 12a by the BBFC
When was the trailer released?
The trailer was released in June 2017 during the NBA finals
