Chapter 7: Part 1

Question 1

Primary groups

Answer 1

involve strong ties and frequent interactions, have considerable influence, such as family and friends

Question 2

Secondary groups

Answer 2

professional and neighborhood associations, weaker ties and less frequent interaction

Question 3

Direct contact

Answer 3

face-to-face interaction

Question 4

Indirect contact

Answer 4

does not involve face-to-face

Question 5

Attraction

Answer 5

refers to desirability that membership in a given group has for the individual (can range from negative to positive)

Question 6

Dissociative reference groups

Answer 6

negative desirability, can influence behavior

Question 7

Aspiration reference groups

Answer 7

nonmembership groups with a positive attraction

Question 8

Consumption subculture

Answer 8

a distinctive subgroup of society

Question 9

Consumption subcultures have

Answer 9

(1) an identifiable, hierarchical social structure, (2) a set of shared beliefs or values, (3) unique jargon, rituals, and modes of symbolic expression

Question 10

Brand communities can add

Answer 10

value to the ownership of the product and build intense loyalty

Question 11

Brand communities create

Answer 11

value through sets of activities or practices that create brand engagement

Question 12

Building a brand community involves

Answer 12

establishing relationships with the owner and helping owners establish relationships with each other