A Flashcards
(198 cards)
Factors that influence a person’s attitude to be consistent
Knowledge
Personal relevance
Attitude accessibility
Intentions
Attitudes: intentions (theory of planned behavior)
Theory stating that the best predictor of behavior is one’s behavioral intention, which is influenced by one’s attitudes toward specific behavior, the subjects norms regarding the behavior, and one’s perceived control over the behavior
Persuasion: non-reactive measures
Measures that don’t change a subject’s responses while recording them
E.g. Cialdini and Baumann predicted an election based on the removal of flyers from windshields
Cognitive-response model
Theory that locates the main cause of persuasion in the self-talk of the persuasion target
Persuasion: counter arguments
Arguments that challenge and oppose other arguments
E.g.
Authority:Dr Oz
Time: sales people will make sure you don’t have breaks so you won’t have time to think you’re wasting your time
Persuasion: inoculation procedure
Technique for increasing individuals resistance to an argument by first giving them weak, easily defeated versions of it
E.g. Marlboro ad- dead horse vs attractive person
Dual process model of persuasion
Model that accounts for two ways that attitude change occurs- with and without much though
Persuasion: elaboration-likelihood model
Peripheral route
Central route
Persuasion; elaboration-likelihood; central route
Focusing on the QUALITY of the message
Message recipients will consider a communication deeply when they have both
The motivation The ability
Persuasion; elaboration-likelihood model; peripheral route
Focusing on factors OTHER than the quality of the message
E.g. Communication status
Communicator attractiveness: are they up there because they’re qualified or because they’re attractive
Goals of persuasion
For individuals to hold a more accurate view of the world, be consistent with themselves, and gain social approval and acceptance
In other words, seek accuracy
Influencers on your accuracy judgement
Credibility of the communicator
Is the person an expert? Trustworthy?
Other’a responses (social proof)
Which side do people seem to be taking?
Ready ideas (availability) What side have I heard frequently or recently?
What affects the desire for accuracy?
Issue involvement Mood Done deals Welcome or unwelcome Expertise and complexity
Desire for accuracy: issue involvement
Cognitive resources are too limited to think too deeply about every issue
People focus their accuracy concerns on issues that involve them directly
Desire for accuracy: mood
Persuaders will attempt manipulate your emotions in order to persuade
E.g. Sad moods motivate people to acquire accurate attitudes about the situation at hand. They can also warn you of potential danger of making errors in immediate environment
E.g. Sad adopt a dog commercial with sad music
Desire for accuracy: done deals
Desire to be unbiased and accurate is much stronger before a person makes a decision
After the decision, the accuracy motive fades in favor of the desire to feel good about the decision
Desire for accuracy: welcome or unwelcome information
People tend not to expend cognitive effort looking for flaws in an argument that supports their beliefs
Those who encounter information that doesn’t fit search for weaknesses they can use to form counter arguments
Desire for accuracy l: expertise and complexity
People rely on the expertise of a communicator principally when the message is highly complex
Consistent principle
The principle that people will change their attitudes, beliefs, perceptions, and actions to make them consistent with each other
Essential components of love
Passion
Intimacy
Commitment
Passionate love (infatuation)
A state of intense longing for union with another
Intimacy
Liking someone for who they are
Commitment
Empty love as Sternberg puts it
Compassionate love
Affection and tenderness for those whose lives are entwined with our own