Abuse of Dominance Flashcards
(86 cards)
What does the Chapter 2 Prohibition concern?
Conduct that amounts to an Abuse of Dominance (AOD), and is therefore anticompetitive, by an Undertaking.
P. 183; §18 – CA 1998.
Accordingly, holding a Dominant position is not itself unlawful, but comes with a special responsibility not to use that position to distort genuine comptition, i.e. Abuse.
What is the Textbook Definition of Abuse?
An Undertaking’s use of its Dominance to distort genuine competition.
P. 227; Hoffmann-La Roche v Commission EU:C:1979:36, at [90].
This does not mean that a Dominant Undertaking cannot compete on merit, wherein Customers and Consumers choose it freely, but that it cannot unfairly compel them to it.
What are the Textbook Examples of Abuse of Dominance?
- Directly or indirectly imposing unfair trading conditions, particularly regarding price.
- Limiting production, markets, or technical development to the prejudice of consumers.
- Applying dissimilar terms to equivalent transactions to disrupt competition.
- Making contract execution contingent on supplementary obligations that, by their nature or commercial use, have no connection to the contract’s subject.
P. 183; §18 – CA 1998.
What is Dominance?
A position of economic strength that enables an Undertaking to:
* Prevent effective competition;
* Behave appreciably independently of its Competitors, Customers, and Consumers.
Suppliers are overwhelmingly the subject of Dominance claims.
P. 209; United Brands v Commission (C-27/76) EU:C:1978:22, at [65].
Examples of the latter include increasing prices, restricting output, or decreasing quality without experiencing considerable market discipline.
What are the Two General Categories of Abusive Conduct?
- Exploitative Abuse.
- Exclusionary Abuse.
P. 183.
What are the Core Elements of Exclusionary Abuse?
It occurs when:
1. A firm with dominance in a market;
2. Engages in conduct that deviates from competition on the merits; that
3. Resultantly creates anticompetitive effects;
4. Without objective justification.
P. 184.
What are the Core Elements of Exploitative Abuse?
It occurs when:
1. A firm with dominance in a market;
2. Uses its dominance to impose unfair prices or terms of business on less dominant firms.
P. 184.
What is Market Definition?
The process of defining a market to assess whether it is the subject of anticompetitive conduct.
P. 190.
What are the Two Dimensions of Market Definition?
- The Product Dimension, namely what is being offered.
- The Geographic Dimension, namely where it is being offered.
A Temporal Dimension may also be relevant, but this is rare.
P. 190.
These are termed Product and Geographic Market Definition, respectively.
How does the CMA Define a Market?
It employs the Hypothetical Monopolist Test (HMT), which seeks to:
* Identify the smallest geographic area and group of products;
* Over which a hypothetical monopolist could profitably sustain a minimally-elevated price relative to competitive levels (usually 5%-10% greater).
This is more of an analytical framework than a practical test.
P. 190; CMA Guidance, Market definition (OFT 403), at [2.12].
If the Monoplist’s strategy would prove profitable, the test is complete and the relevant market is defined, but if it would not, then whatever substitutes consumers would have chosen are accounted for and the test is re-run until the Monopolist turns a profit. This is because if a Monopolist cannot sustain a profit, the candidate market is likely too narrow and must be widened.
What is the Problem with the Traditional Conception of the Hypothetical Monopolist Test?
It is exclusively concerned with price, and therefore may poorly assess non-price competition or price-insensitive markets.
P. 192.
Regarding Product Market Definition, what are the Two Main Sources of Competition for Undertakings?
- Supply-Side Substitution (SSS).
- Demand-Side Substitution (DSS).
P. 193.
Usually, the CMA begins by assessing DSS it is a more immediate and effective competition constraint.
Regarding Product Market Definition, what is the Test for Demand-Side-Substituitability?
Whether:
1. Two products in the same relevant market regarded as interchangeable by consumers;°
2. Possess a sufficient degree of interchangeability.°°
P. 194.
° National Grid v Ofgem [2009] CAT 21, at [34].
°° Flynn Pharma v CMA [2018] CAT 11, at [116].
Regarding Product Market Definition, what sort of Data does the CMA use to Test Demand-Side-Substituitability?
- Switching costs.
- Switching studies.
- Customer surveys.
- Internal documents.
- Product characteristics.
- Price comparison studies.
- The wider economic context.
This is list is not fixed, the theme being competitive constraint.
P. 194; CMA Guidance, Market Definition (OFT403), at [3.7]; Aberdeen Journals v Director General [2002] CAT 4, at [96]–[97].
Regarding Product Market Definition, is the Test of Demand-Side-Substituitability symmetrical?
No. Product A may act as a competitive constraint on Product B even if the opposite is not true.
P. 195; Case COMP/M.2420 Mitsui/CVRD/Caemi, Commission Decision of 30 October 2001, at [136].
Regarding Product Market Definition, does the Test of Demand-Side-Substituitability consider competition from oustide the Relevant Market?
Yes. Product A may act as a competitive constraint on Product B even if Product A belongs to a different market.
P. 105; Amazon and Deliveroo, CMA Final Report of 4 August 2020, at [5.87].
This is also relevant if Products A and B are in different markets but also part of a chain of substitution, i.e. a set of products considered close substitutes for a particular purpose.
Regarding Product Market Definition, what is the CMA Test for Supply-Side-Substituitability?
When, should prices rise, Undertakings not currently supplying a product:
* Would likely be able to supply it on short notice; and
* Without incurring substantial sunk costs.
It will only be considered when the prospect is reasonably likely.
P. 197; CMA Guidance, Market Definition (OFT403), at [3.13].
Regarding Product Market Definition, what sort of Data does the CMA use to Test Supply-Side-Substituitability?
Data regarding the commercial and logistical feasability for Suppliers to start producing, or producing more of, the relevant product.
P. 198; CMA Guidance, Market Definition (OFT403), at [3.16].
Regarding Product Market Definition, over what Period of Time is the exercise conducted?
The entire period of the alleged infringement, which may invlude variations in the extent of competition and substituitability between products.
This is called the Relevant Period.
P. 199; Flynn Pharma v CMA [2018] CAT 11, at [195]; Generics v CMA [2018] CAT 4, at [402].
That said, fundamental shifts in competition may warrant a re-definition of a market and its set of competitors.
Regarding Product Market Definition, what is a Two-Sided Market?
A market that serves two groups of Customers, such as television, which serves both readers and advertisers.
P. 201.
Regarding Product Market Definition, what are the Two Types of Platforms in Two-Sided Markets?
- Transaction Platforms, namely Undertakings that facilitate transactions between its two groups of Customers; and
- Non-Transaction Platforms, which do not.
These beget Single and Double Platform Markets, respectively.
Regarding Product Market Definition, how are Single Platform Markets Defined?
The HMT is concurrently applied to both sides of the market, focusing on:
* The Monopolist’s ability to increase transaction costs;
* Given the number of close substitutes; and
* The impact of any indirect network effects.
The totality of competitive constraint is still the prime metric.
P. 202; Just Eat and Hungryhouse, CMA Final Report of 16 November 2017, at [4.11].
Regarding Product Market Definition, how are Double Platform Markets Defined?
The HMT is individually applied to each sides of the market, focusing on:
* The Monopolist’s ability to increase transaction costs;
* Given the number of close substitutes; and
* The impact of any indirect network effects.
The totality of competitive constraint is still the prime metric.
P. 203; Just Eat and Hungryhouse, CMA Final Report of 16 November 2017, at [4.11].
The reason behind individual treatment is that each side of the market may face very different competitive constraints.
Regarding Product Market Definition, what is an Aftermarket?
A market for Secondary Products that either repair, maintain, or enhance a Primary Product.
Think printers and ink cartridges.
P. 203.