Abuse of Dominance Flashcards

(86 cards)

1
Q

What does the Chapter 2 Prohibition concern?

A

Conduct that amounts to an Abuse of Dominance (AOD), and is therefore anticompetitive, by an Undertaking.

P. 183; §18 – CA 1998.

Accordingly, holding a Dominant position is not itself unlawful, but comes with a special responsibility not to use that position to distort genuine comptition, i.e. Abuse.

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2
Q

What is the Textbook Definition of Abuse?

A

An Undertaking’s use of its Dominance to distort genuine competition.

P. 227; Hoffmann-La Roche v Commission EU:C:1979:36, at [90].

This does not mean that a Dominant Undertaking cannot compete on merit, wherein Customers and Consumers choose it freely, but that it cannot unfairly compel them to it.

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3
Q

What are the Textbook Examples of Abuse of Dominance?

A
  • Directly or indirectly imposing unfair trading conditions, particularly regarding price.
  • Limiting production, markets, or technical development to the prejudice of consumers.
  • Applying dissimilar terms to equivalent transactions to disrupt competition.
  • Making contract execution contingent on supplementary obligations that, by their nature or commercial use, have no connection to the contract’s subject.

P. 183; §18 – CA 1998.

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4
Q

What is Dominance?

A

A position of economic strength that enables an Undertaking to:
* Prevent effective competition;
* Behave appreciably independently of its Competitors, Customers, and Consumers.

Suppliers are overwhelmingly the subject of Dominance claims.

P. 209; United Brands v Commission (C-27/76) EU:C:1978:22, at [65].

Examples of the latter include increasing prices, restricting output, or decreasing quality without experiencing considerable market discipline.

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5
Q

What are the Two General Categories of Abusive Conduct?

A
  • Exploitative Abuse.
  • Exclusionary Abuse.

P. 183.

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6
Q

What are the Core Elements of Exclusionary Abuse?

A

It occurs when:
1. A firm with dominance in a market;
2. Engages in conduct that deviates from competition on the merits; that
3. Resultantly creates anticompetitive effects;
4. Without objective justification.

P. 184.

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7
Q

What are the Core Elements of Exploitative Abuse?

A

It occurs when:
1. A firm with dominance in a market;
2. Uses its dominance to impose unfair prices or terms of business on less dominant firms.

P. 184.

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8
Q

What is Market Definition?

A

The process of defining a market to assess whether it is the subject of anticompetitive conduct.

P. 190.

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9
Q

What are the Two Dimensions of Market Definition?

A
  • The Product Dimension, namely what is being offered.
  • The Geographic Dimension, namely where it is being offered.

A Temporal Dimension may also be relevant, but this is rare.

P. 190.

These are termed Product and Geographic Market Definition, respectively.

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10
Q

How does the CMA Define a Market?

A

It employs the Hypothetical Monopolist Test (HMT), which seeks to:
* Identify the smallest geographic area and group of products;
* Over which a hypothetical monopolist could profitably sustain a minimally-elevated price relative to competitive levels (usually 5%-10% greater).

This is more of an analytical framework than a practical test.

P. 190; CMA Guidance, Market definition (OFT 403), at [2.12].

If the Monoplist’s strategy would prove profitable, the test is complete and the relevant market is defined, but if it would not, then whatever substitutes consumers would have chosen are accounted for and the test is re-run until the Monopolist turns a profit. This is because if a Monopolist cannot sustain a profit, the candidate market is likely too narrow and must be widened.

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11
Q

What is the Problem with the Traditional Conception of the Hypothetical Monopolist Test?

A

It is exclusively concerned with price, and therefore may poorly assess non-price competition or price-insensitive markets.

P. 192.

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12
Q

Regarding Product Market Definition, what are the Two Main Sources of Competition for Undertakings?

A
  • Supply-Side Substitution (SSS).
  • Demand-Side Substitution (DSS).

P. 193.

Usually, the CMA begins by assessing DSS it is a more immediate and effective competition constraint.

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13
Q

Regarding Product Market Definition, what is the Test for Demand-Side-Substituitability?

A

Whether:
1. Two products in the same relevant market regarded as interchangeable by consumers
2. Possess a sufficient degree of interchangeability.°°

P. 194.

° National Grid v Ofgem [2009] CAT 21, at [34].
°° Flynn Pharma v CMA [2018] CAT 11, at [116].

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14
Q

Regarding Product Market Definition, what sort of Data does the CMA use to Test Demand-Side-Substituitability?

A
  • Switching costs.
  • Switching studies.
  • Customer surveys.
  • Internal documents.
  • Product characteristics.
  • Price comparison studies.
  • The wider economic context.

This is list is not fixed, the theme being competitive constraint.

P. 194; CMA Guidance, Market Definition (OFT403), at [3.7]; Aberdeen Journals v Director General [2002] CAT 4, at [96]–[97].

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15
Q

Regarding Product Market Definition, is the Test of Demand-Side-Substituitability symmetrical?

A

No. Product A may act as a competitive constraint on Product B even if the opposite is not true.

P. 195; Case COMP/M.2420 Mitsui/CVRD/Caemi, Commission Decision of 30 October 2001, at [136].

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16
Q

Regarding Product Market Definition, does the Test of Demand-Side-Substituitability consider competition from oustide the Relevant Market?

A

Yes. Product A may act as a competitive constraint on Product B even if Product A belongs to a different market.

P. 105; Amazon and Deliveroo, CMA Final Report of 4 August 2020, at [5.87].

This is also relevant if Products A and B are in different markets but also part of a chain of substitution, i.e. a set of products considered close substitutes for a particular purpose.

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17
Q

Regarding Product Market Definition, what is the CMA Test for Supply-Side-Substituitability?

A

When, should prices rise, Undertakings not currently supplying a product:
* Would likely be able to supply it on short notice; and
* Without incurring substantial sunk costs.

It will only be considered when the prospect is reasonably likely.

P. 197; CMA Guidance, Market Definition (OFT403), at [3.13].

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18
Q

Regarding Product Market Definition, what sort of Data does the CMA use to Test Supply-Side-Substituitability?

A

Data regarding the commercial and logistical feasability for Suppliers to start producing, or producing more of, the relevant product.

P. 198; CMA Guidance, Market Definition (OFT403), at [3.16].

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19
Q

Regarding Product Market Definition, over what Period of Time is the exercise conducted?

A

The entire period of the alleged infringement, which may invlude variations in the extent of competition and substituitability between products.

This is called the Relevant Period.

P. 199; Flynn Pharma v CMA [2018] CAT 11, at [195]; Generics v CMA [2018] CAT 4, at [402].

That said, fundamental shifts in competition may warrant a re-definition of a market and its set of competitors.

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20
Q

Regarding Product Market Definition, what is a Two-Sided Market?

A

A market that serves two groups of Customers, such as television, which serves both readers and advertisers.

P. 201.

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21
Q

Regarding Product Market Definition, what are the Two Types of Platforms in Two-Sided Markets?

A
  • Transaction Platforms, namely Undertakings that facilitate transactions between its two groups of Customers; and
  • Non-Transaction Platforms, which do not.

These beget Single and Double Platform Markets, respectively.

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22
Q

Regarding Product Market Definition, how are Single Platform Markets Defined?

A

The HMT is concurrently applied to both sides of the market, focusing on:
* The Monopolist’s ability to increase transaction costs;
* Given the number of close substitutes; and
* The impact of any indirect network effects.

The totality of competitive constraint is still the prime metric.

P. 202; Just Eat and Hungryhouse, CMA Final Report of 16 November 2017, at [4.11].

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23
Q

Regarding Product Market Definition, how are Double Platform Markets Defined?

A

The HMT is individually applied to each sides of the market, focusing on:
* The Monopolist’s ability to increase transaction costs;
* Given the number of close substitutes; and
* The impact of any indirect network effects.

The totality of competitive constraint is still the prime metric.

P. 203; Just Eat and Hungryhouse, CMA Final Report of 16 November 2017, at [4.11].

The reason behind individual treatment is that each side of the market may face very different competitive constraints.

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24
Q

Regarding Product Market Definition, what is an Aftermarket?

A

A market for Secondary Products that either repair, maintain, or enhance a Primary Product.

Think printers and ink cartridges.

P. 203.

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25
Regarding Product Market Definition, what are the Three Types of Aftermarkets?
*System Markets*: * **Primary** and **Secondary Products** are **sold together** in the **same market**. *Dual Markets:* * **Primary** and **Secondary Products** are **sold separately** in **distinct markets**. *Multiple Markets:* * **Primary** and **Secondary Products** are **sold separately** in **multiple distinct markets**. ## Footnote P. 203-205. For Dual and Multiple Markets, Undertakings may be found to be dominant in an Aftermarket despite not being dominant in a Primary Market.
26
Regarding Geographic Market Definition, what is the concept of the Relevant Geographic Market?
The geographic **area** wherein **competitive conditions** are: * **Sufficiently homogeneous**; and * **Sufficientnly distinguishable** from neigbouring areas. | This is likewise determined through the HMT. ## Footnote P. 206; Case CW/01122/01/14, *Ofcom Decision of 14 August 2018*, at [6.7(b)].
27
Regarding Geographic Market Definition, what sort of Data does the CMA use to Test Demand-Side-Substituitability?
Data regarding **Customers' ability** to **switch Suppliers**, such as: * **Search costs** for products in other geographic areas; * **Consumers' willingness to travel** to obtain such products; * **Transportation costs** for products; and * **Product value** relative to transportation costs. ## Footnote P. 206; CMA Guidance, *Market Definition* (OFT403), at [4.5].
28
Regarding Geographic Market Definition, what sort of Data does the CMA use to Test Supply-Side-Substituitability?
**Data** regarding **Suppliers' ability** to **compete**, such as: * **Ease of entry** for **foreign Suppliers**, and * **Import volumes** (or the **potential thereof**), at least if sufficiently large to indicate competition with domestic Suppliers. ## Footnote P. 206-207; CMA Guidance, *Market Definition* (OFT403), at [4.6]. That said, any data depending on new investment or time delays is not relevant to the exercise.
29
Regarding Dominance, how is Dominance assessed?
By observing the **Undertaking's conduct** and its **economic strength** based on: * **Market share**; * **Direct evidence**; * **Entry conditions**; and * **Buyer bargaining power**. ## Footnote P. 209. CMA Guidance, *Market Power* (OFT415), at [2.4]-[3.1]; Case CE/9742-13, *CMA Decision of 7 December 2016*, at [4.225]. In assessing Dominance,
30
Regarding Dominance, to what extent is Market Definition a relevant consideration?
It is **merely a step** rather than the end itself, **outlining** the **domain** within which an Undertaking **supposedly exercises Dominance**. ## Footnote P. 211; Case CE/9742-13, *CMA Decision of 7 December 2016*, at [4.8], [4.15], and [4.25].
31
Regarding Dominance, what does Direct Evidence concern?
Evidence of an Undertaking's **ability** to **act appreciably independently** of **competition**. | Alone, it is unlikely to be enough, and should be jointly considered. ## Footnote P. 211; *Generics v CMA* [2018] CAT 4, at [397]. An example would be profitably charging higher prices than competitors without losing market share.
32
Regarding Dominance, what Market Share Thresholds indiciate Dominance?
While **no strict thresholds** exist, **persistently high** market shares, namely **~50% or greater**, **rebuttably indicate** Dominance. ## Footnote P. 212; *AKZO Chemie v Commission* (C-62/86) EU:C:1991:286, at [60]. This is among the most important evidential categories. Market share below ~40% indicates Dominance is unlikely, but this is not an absolute rule. See P. 214-215.
33
Regarding Dominance, on what Grounds may a Presumption of Dominance based on Market Share be Rebutted?
By adducing **evidence** that the **Undertaking's circumstances** are **exceptional**, namely because of: * The **market's features**; * The **nature** of **competition** therein; and * The **competitors'** and **customers'** **characteristics**. ## Footnote P. 213; *Aberdeen Journals v Director General* [2003] CAT 11, at [310]-[311]. Exceptional circumstances may include trade liberalisaton, bidding markets, and persistently successful innovation. In such circumstances, the claimant must prove Dominance without recourse to a presumption, with market share remaining an important, but not conclusive, consideration. See *National Grid v Ofgem* [2009] CAT 14, at [51].
34
Regarding Dominance, what do Entry Conditions concern?
The **existence** and **scale** of **Barriers to Entry** (BTEs) and a **market's degree** of **contestability** by **Challengers**. | This is otherwise called the Assessment of Potential Competition. ## Footnote P. 216.
35
What are the Textbook Examples of Barriers to Entry?
* Sunk costs. * Buyer power. * Exclusionary behavior. * Regulatory complexity. * Direct network effects. * Indirect network effect. * Access to important inputs. * Economies of scale and scope. ## Footnote P. 217-224.
36
Regarding Dominance, what is the Difference between Barriers to Entry and the Costs of Doing Business (CODB)?
* **BTEs only apply** to **new firms**, thereby **allowing Incumbents** to charge **supra-competitive prices**; whereas * **CODBs apply** to **all firms** operating in a given market. ## Footnote P. 217.
37
Regarding Domaince, what is the Test for Potential Competiton?
Whether **facts** and **context** suggest there are **real**, **concrete possibilities** for a **Challenger** to **enter** the market and **compete** with an **Incumbent**. ## Footnote P. 217; *Generics v CMA* [2018] CAT 4, at [92].
38
Regarding Dominance and the Test for Potential Compeition, what sort of Data is used?
* Historical **records of entry** by Challengers; * Documentary **evidence** of **plans to enter** the market; * **Evidence** of **Customers** being **bound** by long-term contracts; and * The **views** of **Challengers**, **Potential Challengers**, and **Incumbents**; and * **Challengers'** and **Potential Challengers'** **sophistication** and **ability to enter** the market. | This list is neither exhaustive nor comprehensive. ## Footnote P. 217; CMA Guidance, *Market Power* (OFT415), at [5.30]–[5.31].
39
Regarding Dominance, what is a Collective Dominant Position?
It is where: * **Two** (or more) **independent Undertakings**: * **Achieve Dominance**; * By constituting a **collective entity** **vis-à-vis** their **competitors**, their **trading partners**, and **consumers**. ## Footnote P. 225; §18 -- CA 1998; *Compagnie Maritime v Commission* EU:C:2000:132, at [39].
40
Regarding Dominance, when will Two Independent Undertakings be deemed a Collective Entity?
When their **economic ties** give rise to a **connection** that **enables collective action appreciably independent** of Competitors, Customers, and Consumers. ## Footnote P. 225; *Compagnie Maritime v Commission* EU:C:2000:132, at [41]-[45]. Ties need not be strictly structural or economic; they may also arise from legal and commercial agreements, concerted practices, or tacit coordination between the parties.
41
Regarding Abuse, to what extent is the Nature of an Abuse more important than its Effect?
**Marginally**. While **certain conduct** is presumptively **Abusive by nature**, **effect** is usually the **paramount consideration**. ## Footnote P. 231; *Intel v Commission* EU:T:2014:547, at [85]–[88].
42
Regarding Abuse, is Prepartory or Inchoate Conduct offensive?
**No**,° **unless** it is **formally published** to Competitors, Customers, or Consumers as **intended future action**, **causing** them to make **appropriate changes**.°° ## Footnote P. 232. ° *Irish Sugar* EU:T:1999:246, at [121]. °° *Royal Mail v Ofcom* [2019] CAT 27, at [346].
43
Regarding Abuse and Inchoate Conduct, what is the Procedure for Effects Analysis?
1. Would the **conduct** be **anticompetitive if implemented**? 2. Did its **mere publication deviate** from **competiton** on merits, and was it **likely** to **cause anticompetitive effects**? ## Footnote P. 233; *Royal Mail v Ofcom* [2019] CAT 27, at [308]. Exceptionally, the CMA deemed abusive the mere possibility of a threat to carry out an anticompetitive practice, even though it had not yet made, although this ought be confied to its facts. See Case 50951, *CMA Decision of 18 December 2020*, at [1.2] and [4.4].
44
Regarding Abuse, what are the Two Types of Causation?
* **Dominance Causation:** Causation between the **Undertaking's Dominance** and its **conduct**. * **Effects Causation:** Causation between the **Undetaking's conduct** and its **anticompetitive effects**. Both employ a **Counterfactual Analysis** (CFA). | The burden of proof for both falls on the Claimant. ## Footnote P. 235; *Socrates Training v Law Society* [2017] CAT 10, at [161]. A CFA establishes causation by showing that a more competitive outcome would have occurred absent the Undertaking's conduct.
45
Regarding Abuse, what does Dominance Causation concern?
The **use** of **Dominance** to make **conduct unnaturally effective relative** to its efficacy **absent Dominance**. ## Footnote P. 237; *Tetra Pak v Commission* EU:C:1996:436, at [27]. Causation is presumed in clearly Dominated markets (Own Markets), but not in other ones (Related Markets). See *AstraZeneca v Commission* EU:T:2010:266, at [267]. Likewise, in exceptional circumstances, Causation may be established across markets. See *Tetra Pak*.
46
Regarding Abuse, what does Effects Causation concern?
Whether the alleged **anticompetitive effects** are **directly attributable** to the **Undertaking's conduct**. ## Footnote P. 239; *Post Danmark II* ECLI:EU:C:2015:651, at [47].
47
Regarding Exclusionary Abuse, what must be shown to establish Effects Causation?
1. **What** the alleged anticompetitive effects **are**; 2. Their **magnitutde**; and 3. Their **probability** of **manifesting**. ## Footnote P. 240.
48
Regarding Exclusionary Abuse, what constitutes an Anticompetitive Effect?
The use of **Dominance** to **impede Challengers’ entry** or **expansion** by **denying** them **access** to **inputs**, **Customers**, or **Consumers**. ## Footnote P. 240; *Streetmap v Google* [2016] EWHC 253 (Ch), at [62]–[63].
49
Regarding Exclusionary Abuse, what Degree of Probability is requisite?
The alleged anticompetitive effects must be **reasonably likely** of manifesting. ## Footnote P. 240; *Streetmap v Google* [2016] EWHC 253 (Ch), at [66] and [88].
50
Regarding Exclusionary Abuse, what constitutes Reasonble Likelihood?
A probability that is **neither speculative nor concrete** in its degree of **certainty**, falling **true** on **the balance of probabilities**. ## Footnote P. 243; *Microsoft v Commission* EU:T:2007:289 at [561]. That said, real evidence that conduct already has (or has not) harmed competition must be accounted for. See *Streetmap v Google* [2016] EWHC 253 (Ch), at [88]-[89].
51
Regarding Exclusionary Abuse, what Level of Magnitude is requisite?
* In **Own Markets**, **any level** of magnitude is **sufficient**.° * In **Related Markets**, anticompetitive **effects** must be **appreciable**, i.e. more than insignificant.°° ## Footnote P. 246. ° *Post Danmark II* EU:C:2015:651, at [70]–[74]. °° *Achilles v Network Rail* [2019] CAT 20, at [121].
52
Regarding Exclusionary Abuse, what is considered when determining the Level of Magnitude?
1. Market share. 2. Conduct's scope. 3. Practical evidence. 4. Conduct's duration. 5. Extent of competition in the market. 6. Terms and structure of the Undertaking's conduct. 7. Degree of Incumbent's intent to execute the conduct. ## Footnote P. 248.
53
Regarding Exclusionary Abuse, Probability and Magnitude notwithstanding, are all Exclusionary Effects deemed Anticompetitive?
**No**. An Exclusionary Effect **must staisfy** the **As Efficient Competitor Test** (AECT) to be deeded **anticompetitive**. ## Footnote P. 251. This is because competition on merits necessarily leads to less efficient firms being marginalised or forced out if they are unable or unwilling to match rivals’ prices or quality.
54
Regarding Exclusionary Abuse, what is the As Efficient Competitor Test?
1. If an **equally efficient Competitor** can **effectively compete** on **price** with the **Dominant Undertaking**; then 2. The **latter’s conduct** is **unlikely** to have an **adverse impact** on **effective competition** and vice versa. ## Footnote P. 252; EC Abuse of Dominance Guidance, at [27]. Specifically, the conduct's intrinsic capacity to exclude Competitors is what is relevant. See *Intel v Commission* EU:C:2017:632, at [140].
55
Regarding Exclusionary Abuse, what are the most notable Practical Considerations regarding the As Efficient Competitor Test?
1. It is **not always necessary** to **conduct** an AECT in all pricing cases. 2. There is **no class of cases** that **always demands** an AECT to identify anticompetitive behavior. 3. **Scale of entry** and status as a **universal service providers** can render an AECT **inappropriate**. 4. Where an **AECT** is deemed **inappropriate**, the Regulator **need not examine** the Defendant’s proposed **AEC assessment in detail**. ## Footnote P. 253-254; *Royal Mail v Ofcom* [2019] CAT 27, at [522]-[586]. The cited case does not nullify the importance of AECTs — they are valuable — but rather illustrates that they are not a silver bullet and must considered in the context of the given facts.
56
Regarding Abuse, what is the Objective Justification Defence?
A show that the Dominant Undertaking's **conduct**: 1. **Creates efficiency gains** to **Consumers' benefit**; that 2. **Outweighs losses** to **competition** or **consumer welfare**; while 3. Being **necessary** to the **realization** of said gains; and 4. **Not eliminating effective competition**. | Natuarlly, the burden of proof falls on the Undertaking. ## Footnote P. 257; *Post Danmark I* EU:C:2012:172, at [41]–[42].
57
Regarding Abuse, what is a Service of General Economic Interest (SGEI)?
A **public service** deemed to be of **general interest** and **economic importance**, and which is **subject** to specific **regulatory frameworks**. ## Footnote Lecture Notes. Examples include healthcare, education, public transportation, social housing, and energy supply, among others.
58
Regarding Abuse, to what extent are Services of General Economic Interest subject to the Chapter 2 Prohibition?
The **Prohibition does not apply** to SGEIs **insofar** as it would **obstruct** the **Undertaking's performance**, in law or in fact, of its assigned tasks. | This is also the case for the Chapter 1 Prohibition. ## Footnote P. 260; §19(1)(b) -- CA 1998.
59
Regarding Abuse, what must be shown to Qualify for the SGEI Exception?
1. The **Undertaking was assigned** to perform a SEGI. 2. Applying the Chapter 2 **Prohibition would obstruct** its **performance** thereof under **economically acceptable conditions**. 3. The Undertaking's **conduct is necessary** to peform its task and is **proportionate**. 4. The Undertaking is **acting according** to the **relevant Regulator's policies**. ## Footnote P. 260; *Royal Mail v Ofcom* [2019] CAT 27, at [668].
60
What the Specific Practices most commonly regarded as Exclusionary Abuses of Dominance?
* Refusal to Deal. * Margin Squeeze. * Exclusive Dealing. * Predatory Pricing. * Tying and Bundling. * Conditional Discounting.
61
What is Exclusive Dealing?
An **agreement** wherein one **Undertaking** **promises** to **source all** or **most** its **inputs exclusively** from the **Dominant**, thereby **excluding rivals**. | It is prohibited by effect. ## Footnote P. 262; *Hoffmann-La Roche v Commission* EU:C:1979:36, at [89]. In certain contexts, like franchising, this is both normal and pro-competitive, namely because it aligns the parties' incentives, encourages Customer-specific investments, and affords certainty.
62
What is Refusal to Deal?
A **refusal** by a **Dominant Undertaking** to **provide inputs** to either: * An **existing Customer**; or * An **new Customer** that **needs them**. | It is prohibited by effect. ## Footnote P. 267; *Attheraces v British Horseracing* [2007] EWCA Civ 38, at [108].
63
Regarding Refusal to Deal, when is it Abusive to Refuse to Supply to an Existing Customer?
When the **Refusal**: * **Distorts competition**; * Is **without objective justification**; and * Concerns a **Customer** that **abides** by **regular commercial practice**. ## Footnote P. 267; *Burgess v OFT* [2005] CAT 25, at [311(1)].
64
Regarding Refusal to Deal, when is it Abusive to Refuse to Supply to a New Customer?
When the **Refusal**: * **Distorts competition**; * Is **without objective justification**; and * **Concerns inputs** that are **essential** to the Customer's **operation**. ## Footnote P. 269; *Microsoft v Commission* EU:T:2007:289, at [332]–[334]. If the Refusal concerns intellectual property, it must also be shown to prevent the emergence of new products for which there is potential demand.
65
What is Tying and Bundling (T&B)?
The practice of **offering two** or more **products only**, or **less expensively**, as a **package** **rather** than offering them **separately**. | It is prohibited by effect. ## Footnote P. 271-272. T&B may be beneficial by overcoming double marginalization, improving quality control, and reducing search costs, production costs, and licensing costs.
66
Which Types of Tying and Bundling are usually deemed Abusive?
* Pure Bundling. * Mixed Bundling. * Unrelated Supplementary Obligations. ## Footnote P. 272-273.
67
Regarding Tying and Bundling, what is Pure Bundling?
The **contractual** or **technical bundling** of a **Dominant Product** with a **Non-Dominant Product** by a Dominant Undertaking. ## Footnote P. 272; *Genzyme v OFT* [2004] CAT 4, at [485]. Dominant and Non-Dominant Products are also called Tying and Tied Products, respectively. Technical bundling entails making it costly or difficult to separate the two products.
68
Regarding Tying and Bundling, what is Mixed Bundling?
The **price bundling** of a **Tying** and **Tied Product**, making them cheaper together than independently, by a Dominant Undertaking. ## Footnote P. 272.
69
Regarding Tying and Bundling, what are Unrelated Supplementary Obligations?
The **sale** or license of a **Tying Product subject** to various **commercially unrelated obligations**. ## Footnote P. 272.
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When is Tying and Bundling deemed Abusive?
1. The **products** are **distinct**. 2. The **Undertaking** is **Dominant** in the **Tying Product market**. 3. The T&B **does not allow** Customers to **purchase** the **Tying** Product **without** the **Tied** Product. 4. The T&B **distorts competition**. 5. The T&B is **without objective justification**. ## Footnote P. 273; *Microsoft v Commission* EU:T:2007:289, at [842]–[863].
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What is a Conditional Discount?
A **price reduction** based on the **volume** or **proportion** of **purchases** a **Customer** makes **from** a **Supplier**. | It is prohibited by effect. ## Footnote P. 278. This is also known as a rebate, and may be beneficial by diffusing economies of scale and scope to Customers, increasing certainty for Suppliers, and incentivzing productivity down the Distribution Chain.
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When is a Conditional Discount deemed Abusive?
It either **completely functions** as **Exclusive Dealing** or **only somewhat so**, meaning it: * **Tends** to **prevent** Customers from purchasing all or most of their inputs from Competitors; * Makes **market entry very difficult** or impossible for **Challengers**; and * Makes **choosing between Suppliers more difficult** for **Customers**. | The latter type is termed a Fidelity-Building Rebate. ## Footnote P. 278-284; Case 50236, *CMA Decision of 14 March 2019*, at [4.8]-[4.13].
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What are the Common Characteristics of an Abusive Conditional Discount?
* Retroactivity. * Long reference periods. * Wide scope relative to the product market. * Discriminatory discounting between Customers. * Leveraging non-contestible sales to increase contestible sales. * Discount thresholds equal to approximately 75% of a Customer’s demand. ## Footnote P. 278-288.
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What is Predatory Pricing?
The **decreasing** of **prices** by a** Dominant Undertaking** to **distort competiton**, usually by: * **Bankrupting Competitors**; * **Deterring entry** by making the **market** seem **unprofitable**; or * **Deterring challenge generally** for fear of a **price war**. | It is prohibited by effect. ## Footnote P. 288-289. A short-term price decrease is unlikely to be deemed predatory becuase it may be a legitimate strategy for attracting customers, minimizing losses, launching promotions, etc. Therefore, predatory pricing usually occurs over the medium-to-long term.
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What are the Elements of Predatory Pricing?
* The relevant **Undertaking** must be **Dominant**. * It must have either: * **Charged** prices **below** **AVC / ACC**; or * **Charged** prices **below** **ATC / LRAIC and above AVC / ACC** intending to **distort competition**. * Its pricing is **without objective justification**. ## Footnote P. 291; *Aberdeen Journals v Director General* [2003] CAT 11, at [351]–[352]
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Which Cost Benchmarks are used to gauge Predatory Pricing?
* **Average Total Costs** (ATC): The average of all costs. * **Average Variable Costs** (AVC): The average of all costs that vary with output. * **Long-Run Average Incremental Costs** (LRAIC): The average of all costs incurred to produce a particular product. * **Average Avoidable Costs** (AAC): The average of short-run costs avoidable by not producing a discrete amount of additional output. ## Footnote P. 289-290. The difference between AVCs and AACs is merely one of timeframes, with the latter operating in the short term.
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What are the Practical Considerations of establishing Predatory Pricing?
* **Timescale:** The relevant period is however long the alleged conduct may reasonably be expected to prevail. * **Object of Comparison:** Prices and costs should only be assessed regarding relevant, not all, products. * **Assessing Intention:** *Ex ante* internal documents are the best evidence for assessing intention. ## Footnote P. 291-299; *Aberdeen Journals v Director General* [2003] CAT 11, at [354]-[426]; Cardiff Bus, *OFT Decision of 18 November 2008*, at [7.158]-[7.206].
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What is a Margin Squeeze?
The **sale** of **inputs** by a **vertically-integrated Dominant Undertaking** to its **own** downstream **division** at **lower prices than** to its **downstream Competitors**. ## Footnote P. 300.
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What are the Elements of a Margin Squeeze?
1. An **Upstream** and **Downstream** Market **exist**. 2. The **Upstream** Market **supplies** an **essential input** to the **Downstream** Market. 3. A **vertically-integrated Undertaking** is **Dominant** in the **Upstream** Market and **active** (or Dominant) in the **Downstream** Market. 4. The Dominant **Undertaking’s Upstream** and **Downstream pricing** leaves **insufficient margin** for an **efficient Downstream Competitor** to **operate profitably**. 5. The Dominant Undertaking’s pricing is **without objective justification**. ## Footnote P. 300; *Albion Water v WSRA* [2008] EWCA Civ 536, at [88]–[91].
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What are the Practical Considerations of establishing a Margin Squeeze?
* **Subject Matter:** Analysis concerns an **equally**, **not reasonably**, **efficient** Competitor. * **Extent of Competition:** The Competitor **need not** attempt to **displace**, **only duplicate**, the Dominant Undertaking's activities. * **Independence:** Margin Squeeze is an **independent cause of action**, not requiring such grounds as Predatory Pricing. ## Footnote P. 300; *Albion Water v WSRA* [2008] EWCA Civ 536, at [90]–[110].
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What the Specific Practices most commonly regarded as Exploitative Abuses of Dominance?
* Unfair Pricing. * Discriminatory Pricing.
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What is Unfair Pricing?
The charging of **excessive prices** relative to a **product's economic value**. ## Footnote P. 309. This is the most difficult charge to successfully prove, namely because proving whether and precisely to what degree a given price is unfair is an ambiguous exercise.
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What is the Process for Determining whether a Price is Excessive?
1. **Define** the **Counterfactual**. 2. **Benchmark** normal **competitive conditions** in the Counterfactual. 3. **Verify** the **benchmark's sufficiency**. 4. **Compare** factual and counterfactual **prices** to determine excessiveness. ## Footnote P. 310-315; *Flynn Pharma v CMA* [2018] CAT 11, at [92]-[287]. Excessiveness, and thereby unfairness, may either be in and of itself, relative to competing products, or both. Either one suffices, unless the Defendant presents evidence under the other, in which case, it too must be addressed.
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What is Discriminatory Pricing?
Charging different prices to different Customers for the same Product. | It is prohibited by effect. ## Footnote P. 331.
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What are the Elements of Discriminatory Pricing?
1. A **Dominant Undertaking** applies **dissimilar** (or similar) **conditions** to **similar** (or dissimilar) **transactions** with Customers; 2. **Without objective justification**; 3. Thereby placing the **Discriminated Customer** at a **competitive disadvantage**. ## Footnote P. 332; *MEO v GDA* EU:C:2018:270, at [25]–[26]. Bear in the mind that an immediate disadvantage relatve to other Customers does not necessarily indicate that competition is distorted or is capable of being distorted; the effect must be more substantial and less transitory.
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What is the Consequence of Infringing the Chapter 2 Prohibition?
The **Agreement** will be **void**, **unless** the **offending provision(s)** can be **severed**. Accordingly: 1. If it can be **removed without needing** to **add** or **modify** the **remaining terms**; which 2. **Continue** to be **supported** by adequate **consideration**; and 3. Its **removal does not unacceptably** (for the Parties) **change** the Agreement's **character**, Then, the **Agreement** will be **spared**. ## Footnote P. 340; *EWS Railway v E.ON* [2007] EWHC 599 (Comm), at [27]–[29]. Financial penalties are also routinely imposed, and the CMA may order that the infringing conduct be modified or brought to an end. See §32-§33.