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Marketing Research
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Marketing Research
(12 decks)
Introduction (Week 1)
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Marketing Research Process Overview (Week 2)
Secondary Data (Week 3)
Qualitative Research Methods (Week 4)
Qualitative Research Methods (Week 5)
Descriptive Research Methods (Week 6)
Causal Research Methods (Week 7)
Questionnaire Design (Week 8)
Sampling (Week 9)
Descriptive Statistics (Week 10)
Inferential Statistics (Week 12)
