Advantages Of Franchising Flashcards
(3 cards)
1
Q
Adv
A
Brand recognition - grow duickly franchisee takes on responsibilities
- business income is generate from payment of an initial sum plus ongoing fees
2
Q
Disadv
A
3
Q
Disadv
A
Loses control over operation of branded outlets
Franchisee fail to meet customer expectation - whole business is negative
Y affected