Advertisement Flashcards
This is a short vocab list in topic Advertisement from Gradding website (25 cards)
Advertisement
A public promotion of a product, service, or event.
The advertisement for the new app was shown on Instagram.
Branding
The process of creating a unique image and identity for a product or company.
At the launch, they introduced the branding of the new clothes segment.
Campaign
An organised course of action to promote a product or cause.
The political parties campaign before elections.
Logo
A symbol or design representing a company or product.
The logo of the company was designed by me.
Promotional offer
A special deal or discount designed to increase sales or interest.
The promotional offer provided by the store attracted a lot of customers.
Slogan
A memorable phrase used in advertising.
Hampers were marketed with the slogan, “You pick, we make”.
Endorsement
A public declaration of support for a product or service.
Product endorsement is done by celebrities for popularity.
Advertiser
A person or company that creates and places advertisements.
The advertiser worked part-time with a marketing agency.
Jingle
A short, catchy song used in advertising.
The jingle for the coffee ad. became a hit and was sung by many people.
Brand ambassador
A person who represents and promotes a brand.
Tanya is the brand ambassador for the fashion line.
Call to action
A statement urging the viewer to take a specific action.
It is important for the advertisement to end with a call to action to encourage viewers.
Market research
The process of gathering information about consumers’ needs and preferences.
Before starting any business, it is vital to do market research in order to understand the needs and target audience.
Ad copy
The written content of an advertisement
The ad copy highlighted the benefits of the newly launched product.
Publicity
The process of attracting public attention.
The new film received a lot of publicity in the media.
Commercial
An advertisement on TV or the radio
The TV commercial for the new car was quite catchy.
Sponsorship
The financial support or promotion given by a sponsor.
The sponsorship by an investor made a huge impact on the company.
Advertising strategy
A plan designed to achieve a specific advertising goal.
I think it is time to introduce a different advertising strategy for this business.
Advertisement budget
The amount of money allocated for advertising expenses.
The advertisement budget for the new product was INR 1 Lakh.
Advertisement medium
The channel used to deliver advertisements such as TV, radio, or social media.
A common advertisement medium for reaching a broad audience is television.
Influencer marketing
Using individuals with a strong online presence to promote products.
For any online small business, influencer marketing must be its best bet.
Conversion rate
The percentage of people who take the desired action (e.g., make a purchase) after seeing an ad.
The fine balance between conversion rate optimization and traffic has on online marketing is great.
Brand loyalty
The tendency of customers to repeatedly buy products from a specific brand.
Apple’s focus on quality has led to high brand loyalty among its customers.
Billboards
A large board near a road where advertisements are put.
The brand poster was put on the billboard.
Fliers
A form of paper advertisement intended for wide distribution, either through hand or email.
My cousins helped me distribute fliers for the launch event.
