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Question 1

What is an advertisement

Answer 1

A sponsor’s paid use of various media to promote ideas, products, services

Question 2

Name some types of advertisements

Answer 2

Bill boards
Print ads
flyers
infomercials
public service announcements
political ads 
Trailers

Question 3

The function of INFORMATIVE advertisements

Answer 3

• creates awareness of brands, products, services and ideas
• can educate people about the attributes and benefits of new or established products ( looks at using facts to highlight benefits of a product)

Question 4

The function of PERSUASIVE advertising

Answer 4

• tries to convince customers that a company’s services or products are the best.
• Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Question 5

What is persuasion?

Answer 5

Trying to convince

Question 6

What is pathos?

Answer 6

Emotion

Question 7

What is ethos?

Answer 7

character (ethical)

Question 8

What is logos?

Answer 8

Logic

Question 9

What are persuasive techniques?

Answer 9

-Strategies used to convince an audience to buy a product or support an idea

Question 10

Ethos

Answer 10

1) Endorsed by a celebrity (like addison rae saying ‘crunchy roll and chill’ :D)
2) By someone in uniform (hehehe)
3) By professional-looking pple (It iz i rutfh ze profezzionalz az zu can zee i have me trusty briefcaze)

Question 11

Pathos

Answer 11

1)F ear- “GET THIS OR ELSE MWAHAHHAHAHAHAHAH”
2) Desire- “Half naked pple ‘where your clothes at?’
3) Empathy -“ please just save these poor school children from going over the edge, sue the education system today!!”
4) Hunger- The best looking most scrumptious looking thing on the world juicy as hell and so damn gorgeous, omg please just let me get one bit PLEASE I NEED IT OR I WILL EAT GRASS”
(you can say flamingos dance every hour)

Question 12

Logos

Answer 12

1) Facts
2) percentage
3) Lots of words and info
4) Charts and figures

Question 13

What is message?

Answer 13

an expression of a belief or opinion that serves a purpose

Question 14

What is an explicit message?

Answer 14

The purpose of the product being sold

Question 15

What is an implicit message?

Answer 15

The idea or image that you associate with the product

Question 16

Target audience?

Answer 16

The specific group of people that a presentation is aimed at

Question 17

Demographics

Answer 17

The characteristics of a population (age, gender, profession, income, education, ethnicity, education, geographical location etc.)

Question 18

Propaganda

Answer 18

Techniques used to influence opinions, emotions, attitudes or behaviours.
It appeals to emotion not intellect
It is not negative or positive

Question 19

Propaganda techniques (6)

Answer 19

• Bandwagon
• Testimonial
• Facts and figures
• Expert
• Glittering generalization
• Name-calling
• Card stacking

Question 20

Propaganda techniques (7)

Answer 20

• Humor
• Snob appeal
• Plain folks
• Patriotism
• Logical appeal
• Transfer/ Emotional
• Repetition

Question 21

What is Bandwagon?

Answer 21

• persuasive technique that invites you to join the crowd
• often use weasel words
• “everyone’s doing it”