Advertisements and Propaganda Techniques Flashcards
it refers to the use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt to a certain behavior or to perform a particular action
propaganda
it is a promotion of a product and service that can be seen in various forms of media, such as print, television, and radio to attract interest, encourage engagement and generate sales
advertisement
this advertisement uses well-known figure or celebrity who makes claims about the product or services
testimonial
this advertisement makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out
bandwagon
this advertisement uses ordinary people to give the impression that the product or service is intended for all regardless of social status
plain folk
this advertisement uses a symbol of respect or reverence to convey credibility or authority
transfer
this advertisement uses words and expressions with positive connotations to describe the product or services. it uses positive words to influence a person’s buying decision
glittering generalities
this advertisement uses words and expressions with negative connotations. it is also based on putting the other party down
name-calling
this advertisement makes claims of only good things about the product or service as though it is flawless
card stacking
this advertisement gives a warning of what can happen if the product or service is not used, which gives the audience a sense of fear
appeal to fear
the advertisement shows an association of the product or service to superiority in social status or intellect
snob appeal
this advertisement uses a short phrase that can easily be recalled and that everyone can immediately associate with a particular brand
catchy slogan
