Advertising

Question 1

HYVE LN HYVE GROUP PLC

Answer 1

Event (Convention Creator) - Went troguh transformation 17-22 sold of businesses

Question 2

SFOR LN S4 CAPITAL PLC

Answer 2

Digital Media Agency and Consultancy (Media Monks + MightyHive by WPP “Founder”)

Question 3

NFC LN NEXT FIFTEEN COMMUNICATIONS

Answer 3

Media Consultancy Customer Insight, Customer Engagement, Customer Delivery und Business Transformatio

Question 4

YOU LN YOUGOV PLC

Answer 4

Survey

Question 5

FOUR LN 4IMPRINT GROUP PLC

Answer 5

Supply of promotional merchandise

Question 6

ASCL LN ASCENTIAL PLC

Answer 6

Advertising Consultancy - 42% Digital Commerce, 26% Product Design, 16% Marketing, 16% Retail and Fin Service

Question 7

WPP LN WPP PLC

Answer 7

Advertising Agency BIG SIX

Question 8

INF LN INFORMA PLC

Answer 8

B2B Markets & Digital Services Exhibitions Marketplaces / Academic Markets & Sknowledge Services (RELX) - 33% InformaMarkets (Exhibitions etc.) , 30% Taylor and Francis (Publishing), 20% Informa Intelligence, 10% Informa Tech

Question 9

CRTO US CRITEO SA-SPON ADR

Answer 9

53% retargeting, 15% Commerce Audiences, 20% Retailmedia, 12% IPON Web

Question 10

IPS FP IPSOS

Answer 10

Marktforschung

Question 11

DEC FP JCDECAUX SE

Answer 11

Outdoor Advertising Stoer

Question 12

PUB FP PUBLICIS GROUPE

Answer 12

Advertising Agency “BIG SIX”

Question 13

SAX GR STROEER SE & CO KGAA

Answer 13

Outdoor Advertisitng Billboards

Question 14

APGN SW APG SGA SA

Answer 14

Outdoor Advertising Stoer

Question 15

PUBM US PUBMATIC INC-CLASS A

Answer 15

Sell Side Platform 4% Market Share

Question 16

CCO US CLEAR CHANNEL OUTDOOR HOLDIN

Answer 16

Outdoor Advertising Stoer

Question 17

ADV US ADVANTAGE SOLUTIONS INC

Answer 17

Advertising Agency

Question 18

THRY US THRYV HOLDINGS INC

Answer 18

Our Thryv platform, is our flagship SMB end-to-end customer experience platform. It helps small businesses and emerging franchises “get the job, manage the job, and get credit” for their jobs. It includes capabilities such as customer relationship management (“CRM”), omnichannel email and text marketing automation, scheduling and appointment management, estimating, invoicing, payments, social media management, reputation management, document management and centralized customer communication

Question 19

TTGT US TECHTARGET

Answer 19

Marketing Technology

Question 20

MGNI US MAGNITE INC

Answer 20

” we are the world’s largest independent omni-channel sell-side advertising
platform (““SSP””), offering a single partner for transacting globally across all channels, formats and auction types, and the largest independent programmatic
CTV marketplace (CTV is smart streaming services)”

Question 21

IAS US INTEGRAL AD SCIENCE HOLDING

Answer 21

Advertise Science - Checking Effectiveness of Ads

Question 22

STGW US STAGWELL INC

Answer 22

Advertising Agency - Buying etc.

Question 23

IPG US INTERPUBLIC GROUP OF COS INC

Answer 23

Advertising Agency BIG SIX

Question 24

OMC US OMNICOM GROUP

Answer 24

Advertising Agency BIG SIX

Question 25

TTD US TRADE DESK INC/THE -CLASS A

Answer 25

Largest Demand Side Platform

Question 26

VIV FP VIVENDI SE

Answer 26

Advertising Agency BIG SIX