Advertising Flashcards
(253 cards)
1
Q
What is Communication?
A
Talking or sharing information with others so they understand what you’re saying.
2
Q
What is a Communication Channel?
A
The way the message is sent, like phone, email, or face-to-face.
3
Q
What is Context in communication?
A
The situation or setting where communication happens.
4
Q
What does Decoding mean?
A
Figuring out what a message means after hearing or reading it.
5
Q
What is Encoding?
A
Changing your thoughts or ideas into words or actions to send a message.
6
Q
What is Feedback?
A
The answer or reaction someone gives after receiving a message.
7
Q
What are Hedonic Needs?
A
Things people want for fun and enjoyment, like video games or candy.
8
Q
What is Interpersonal Communication?
A
Talking directly to one person.
9
Q
What is Involuntary Attention?
A
Paying attention to something without meaning to, like when an ad catches your eye.
10
Q
What is Mass Communication?
A
Sending a message to a large group of people through things like TV, radio, or the internet.
11
Q
What is Noise in communication?
A
Any distraction that messes with understanding a message, like loud sounds or bad internet connection.
12
Q
What is a Unique Selling Proposition?
A
A special thing about a product that makes it stand out from others.
13
Q
What is Voluntary Attention?
A
Paying attention to something because you’re interested or need it.
14
Q
What is an Advertising Plan?
A
A plan for how to advertise a product, what to do, and how to know if it works.
15
Q
What is an Attitude Study?
A
Asking people what they think about something before and after they see an ad.
16
Q
What is Comparison Advertising?
A
Ads that show how one product is better than another.
17
Q
What is Copywriting?
A
Writing the words in ads or other marketing materials.
18
Q
What is a Creative Strategy?
A
A plan that explains who the ad is for, what it should say, and how to say it.
19
Q
What is an Illustration in advertising?
A
Pictures or drawings in ads that help show the product.
20
Q
What is Image Advertising?
A
Ads that focus on how a product makes people feel, not just what it does.
21
Q
What is Layout in advertising?
A
A drawing that shows where everything goes in an ad.
22
Q
What is a Recall Test?
A
A test that checks how much people remember about an ad after seeing it.
23
Q
What is a Recognition Test?
A
A test that checks if people recognize an ad they’ve seen before.
24
Q
What is a Resonance Test?
A
A test that checks if an ad makes people feel something or connect with it.
25
What is Return on Investment (ROI)?
How much money you make compared to how much you spent.
26
What is Situational Analysis?
Looking at the environment around a business to understand how it works.
27
What is a Slogan?
A short, catchy phrase that helps people remember a brand or product.
28
What is a Storyboard?
A picture-by-picture plan for how an ad or commercial will look.
29
What is a SWOT Analysis?
A way to check what a company is good at, what they need to improve, what opportunities they have, and what threats they face.
30
What is Brand Awareness?
How many people know about a brand.
31
What is Brand Equity?
The value a company gets from having a well-known brand.
32
What is Brand Image?
How people think about a brand.
33
What is Brand Loyalty?
When customers keep buying from the same brand over and over.
34
What is Branding?
Creating a brand to make it special and memorable.
35
What is Consumer-Oriented Advertising?
Ads made with the customer’s needs and wants in mind.
36
What are Consumer-Oriented Sales Promotions?
Offers or deals that encourage people to buy a product.
37
What is Cross-Selling?
Selling extra products to customers who already buy from the company.
38
What is Direct Retailing?
Selling products directly to customers, like door-to-door or through home parties.
39
What is a Generic Brand?
A no-name product that is cheaper than well-known brands.
40
What is a Marketing Database?
A collection of information about customers, like their names and how they shop.
41
What is Positioning?
Creating a unique image for a product to make it different from others.
42
What is RFM Analysis?
A way to look at customers based on how often they buy, how recent their purchases were, and how much they spend.
43
What is Sponsorship?
When a company supports an event, cause, or activity that fits with their goals.
44
What is a Stereotype?
Making assumptions about people based on their group, like their race or gender.
45
What is a Tie-In Promotion?
When two products or services work together to promote each other.
46
What is a Balance Sheet?
A report showing a company’s money, what it owes, and how much it’s worth.
47
What are Commission Systems?
A way an ad agency gets paid based on how much money is spent on ads.
48
What is the Competition-Matching Method?
Setting an ad budget based on how much competitors are spending.
49
What is Cost of Living?
The usual cost of things like food, housing, and bills in a certain place.
50
What is Discretionary Income?
The money left over after paying for all the essentials, like rent and food.
51
What is a Fee System?
A way to pay an ad agency based on how many hours they work for you.
52
What is Gross Domestic Product (GDP)?
The total value of all products and services a country makes in a certain time.
53
What is an Incentive-Based System?
Paying an ad agency based on how well they perform or meet goals.
54
What is an Income Statement?
A report showing a company’s earnings, costs, and if they made a profit or loss.
55
What is Inflation?
When the prices of things go up, and money buys less than before.
56
What is a Market Response Model?
A method to set an ad budget based on how many sales you expect from the ads.
57
What is the Objective-and-Task Method?
A way to estimate the cost of reaching ad goals.
58
What are Percentage-of-Sale Methods?
A way to set the ad budget as a percentage of past or expected sales.
59
What is Purchasing Power?
How much a certain amount of money can buy.
60
What is a Recession?
A time when the economy is not doing well, and people spend less.
61
What is Share of Voice?
How much a company is advertising compared to others in the same market.
62
What is Value?
What a customer thinks a product is worth compared to how much it costs.
63
What is Affirmative Disclosure?
Saying important facts in all future ads that were missing from past ads.
64
What is the Alcohol and Tobacco Tax and Trade Bureau (TTB)?
The government group that makes sure alcohol and tobacco products are safe and labeled right.
65
What is a Boycott?
When people refuse to buy from a company to protest something it did.
66
What is a Cease-and-Desist Order?
A legal order to stop using a false or misleading ad.
67
What are Change Agents?
People who help make important changes that improve things.
68
What is Consumerism?
When people try to change how businesses act to make sure customers are treated fairly.
69
What is a Corrective Ad?
An ad that fixes a lie or mistake from a previous ad.
70
What is Deception?
Lying or tricking people in an ad.
71
What is Defamation?
Saying something false or mean about a business or product.
72
What is a Disclaimer?
A statement that tells you what a product can't do or what it’s not responsible for.
73
What are Ethics?
Doing what is right and fair.
74
What is the Federal Communications Commission (FCC)?
The government group that makes sure radio, TV, and other communication are done fairly.
75
What is the Federal Trade Commission (FTC)?
The government group that stops businesses from being unfair or dishonest in their ads.
76
What is the Food and Drug Administration (FDA)?
The government group that makes sure food, drugs, and medicine are safe.
77
What is Puffery?
Making exaggerated or over-the-top claims in ads.
78
What is Self-Regulation?
The way the ad industry controls itself to avoid doing bad things.
79
What is a Subliminal Message?
Hidden messages in ads that influence you without you realizing it.
80
What is Acculturation?
When a group of people adopts the customs or behaviors of another group.
81
What is Back Translation?
Translating a message into another language and then translating it back to the original language to check if it still makes sense.
82
What is Cultural Diversity?
Having different races, religions, and backgrounds in one place.
83
What is Dumping?
Selling something at a very low price in another country to beat local prices.
84
What is Ethnocentrism?
Thinking your own culture is better than others.
85
What are Explicit Communicators?
People who clearly say what they mean, no confusion.
86
What is Globalization?
When different countries and cultures connect and interact more.
87
What are Implicit Communicators?
People who say things in a less direct way, where you need to guess the full meaning.
88
What is Infrastructure?
A country's systems like roads, communication, and utilities.
89
What is International Trade?
Selling and buying products with other countries.
90
What is Nonverbal Communication?
Sending messages without words, like through gestures or body language.
91
What is Picturing?
Using pictures to send a message.
92
What is a Translator?
Someone who changes words from one language to another.
93
What is Visual Diversity?
Showing different kinds of people in ads to reflect the variety in society.
94
What is a Career Portfolio?
A collection of your work, achievements, and experience to show to employers.
95
What is Corporate Culture?
The shared values and behavior inside a company.
96
What is Discrimination?
Treating someone unfairly because of things like their race or gender.
97
What does Empowering mean?
Giving people more control and responsibility to make their own choices.
98
What is Harassment?
Being mean or picking on someone, either verbally or physically.
99
What are Hard Skills?
Skills you learn through training or education, like math or computer skills.
100
What is an Informational Interview?
A meeting to learn more about a job or company.
101
What is Initiative?
Doing something without being asked to do it.
102
What is an Internship?
A work experience to learn about a job or industry.
103
What is Leadership?
The ability to guide a group of people toward a goal.
104
What is a Mentor?
A person who gives advice and helps you grow.
105
What does Multifaceted mean?
Having many different skills or talents.
106
What is Networking?
Making connections with people to help in your career.
107
What does Punctual mean?
Being on time for things.
108
What is a Skill Set?
The special abilities or knowledge you have for a job.
109
What are Soft Skills?
Personal qualities like being friendly or organized that help at work.
110
What is a Team?
A group of people working together toward a common goal.
111
What is Time Management?
Organizing your time to get things done efficiently.
112
What is Workplace Bullying?
Repeated actions that hurt or intimidate someone at work.
113
What is a Deal Loader?
When a store gets extra discounts or rewards for buying a lot of a product.
114
What is Elastic Demand?
When people buy less of something if it gets more expensive, and buy more if it gets cheaper.
115
What is Inelastic Demand?
When people keep buying almost the same amount of something no matter if the price goes up or down.
116
What is a Marketing-Information System (MIS)?
A system that helps businesses collect information to make good decisions.
117
What is Penetration Pricing?
When a company starts selling a product at a low price to get a lot of people to try it, then raises the price later.
118
What is Price Equilibrium?
The perfect price where the amount of stuff people want to buy matches the amount the store has.
119
What is Price Skimming?
When a company starts selling something at a high price and lowers it over time as more people start buying it.
120
What is Push Money?
Money given to salespeople to encourage them to sell more products.
121
What is a Rebate?
A discount given back to you after you buy something, usually if you fill out a form or keep your receipt.
122
What is a Sample?
A small part of a product you can try before deciding to buy it.
123
What is Sampling?
Giving out small pieces or samples of a product to get people to try it.
124
What is a Trade Allowance?
A discount given to stores to encourage them to sell a certain product.
125
What is Trade Credit?
When a store buys something but gets extra time to pay for it later.
126
What is the 4C's Model?
A way to think about marketing by focusing on: Customer, Cost, Convenience, and Communication (instead of the usual 4P's).
127
What is an Agenda?
A list of things to talk about or do in a meeting or activity.
128
What is an Attitude Study?
A survey that asks people what they think about a product or brand.
129
What is Comparison Advertising?
Ads that show how one product is better than another similar product.
130
What is Copywriting?
Writing the words for an ad or other promotional materials.
131
What is a Creative Brief?
A document that tells everyone working on an ad what the goal is, who it’s for, and what message it should say.
132
What is an Illustration?
Pictures or drawings used in ads to make the message clearer or more fun.
133
What is Layout in advertising?
How everything (like pictures and text) is arranged in an ad or on a page.
134
What is Lead Time?
The time it takes to get everything ready before you do something, like creating an ad.
135
What is a Recall Test?
A test to see how much people remember about an ad after they’ve seen it.
136
What is a Recognition Test?
A test to see if people can recognize an ad they’ve seen before.
137
What is a Resonance Test?
A test to see how much an ad makes people feel something or connect with them.
138
What is a Storyboard?
A picture-by-picture plan showing what will happen in a commercial or ad.
139
What is Synergy?
When different parts of an ad or campaign work together and make each other better.
140
What is Share of Voice?
How much a company spends on advertising compared to other companies in the same market.
141
What is Phishing?
When someone pretends to be a trusted company to trick you into giving them personal information, like passwords or credit card numbers.
142
What is Spam?
Unwanted messages or emails, usually for ads, that are sent to a lot of people at once.
143
What is an Advertiser?
A person or company that wants people to know about their product.
144
What is Advertising?
Paying to tell people about something so they buy it.
145
What is an Advertising Agency?
A company that makes ads for other companies.
146
What is a Boutique Advertising Agency?
A small ad company that hires others to help.
147
What is a Brand?
What makes a company or product special.
148
What is Brand Advertising?
Ads that make a company look good.
149
What is a Consumer?
A person who buys and uses stuff.
150
What is Corporate Advertising?
Ads that make a company look good, not just its products.
151
What is Green Marketing?
Ads that show a company helps the environment.
152
What are Industry Trade Groups?
Companies in the same business working together.
153
What is an Infomercial?
A long commercial that explains a product.
154
What is Product Advertising?
Ads that explain why a product is useful.
155
What is an Advertising Campaign?
A bunch of ads with the same message.
156
What are Buying Motives?
Reasons why people buy stuff.
157
What is Consumer Behavior?
How people decide what to buy.
158
What are Convenience Products?
Things people buy often without thinking much.
159
What is Culture?
The way a group of people live, act, and think.
160
What are Emotional Motives?
Buying something because of feelings.
161
What is Extensive Decision Making?
Thinking a lot before buying something big.
162
What is Limited Decision Making?
Thinking a little before buying something new.
163
What is a Need?
Something you have to have.
164
What are Patronage Motives?
Buying from the same place because you like it.
165
What are Rational Motives?
Buying something because it makes sense.
166
What is a Reference Group?
A group of people you look up to.
167
What is Routine Decision Making?
Buying the same thing over and over without thinking much.
168
What are Shopping Products?
Things you want but don’t need right away.
169
What are Specialty Products?
Things you really love and won’t buy from just anywhere.
170
What are Unsought Products?
Stuff you don’t think about buying until you need it.
171
What is a Want?
Something you’d like but don’t need.
172
What is Benefit Segmentation?
Dividing customers by what they want from a product.
173
What is a Customer Profile?
A description of the type of people who buy from a company.
174
What are Demographics?
Facts about people like age, gender, and job.
175
What is Geographic Segmentation?
Selling based on where people live.
176
What is Integrated Marketing Communication (IMC)?
Making sure all ads tell the same story.
177
What is Market Segmentation?
Splitting customers into groups based on what they like.
178
What is Market Share?
How much of the total sales a company gets.
179
What is Marketing?
Everything a business does to sell stuff.
180
What is the Marketing Concept?
Making things that people want and will buy.
181
What are Marketing Functions?
The jobs businesses do to sell products.
182
What is the Marketing Mix?
The four big things businesses focus on: product, price, place, and promotion.
183
What is a Marketing Plan?
A business’s plan for selling stuff.
184
What is Mass Marketing?
Selling to as many people as possible.
185
What is a Niche Market?
Selling to a small group of people with a specific interest.
186
What is Product Usage?
How much of a product people use.
187
What are Psychographics?
People's interests and lifestyles.
188
What is a Target Market?
The specific group a business wants to sell to.
189
What are Brand Extensions?
When a company makes a new product using an old brand name.
190
What is Consumer Credit?
Letting people pay for something later.
191
What is Elastic Demand?
When people buy less of something if the price goes up.
192
What is Inelastic Demand?
When people keep buying something no matter the price.
193
What is Intensive Distribution?
Selling a product in as many places as possible.
194
What is selling to a small group of people with a specific interest called?
Niche marketing
195
What does product usage refer to?
How much of a product people use.
196
What are psychographics?
People's interests and lifestyles.
197
What is a target market?
The specific group a business wants to sell to.
198
What are brand extensions?
When a company makes a new product using an old brand name.
199
What is consumer credit?
Letting people pay for something later.
200
What is elastic demand?
When people buy less of something if the price goes up.
201
What is inelastic demand?
When people keep buying something no matter the price.
202
What is intensive distribution?
Selling a product in as many places as possible.
203
What is a licensed brand?
A brand name a company lets others use.
204
What does markdown mean?
A price drop.
205
What is nonprice competition?
Competing based on quality, not price.
206
What is obsolescence?
When a product becomes useless or unwanted.
207
What is penetration pricing?
Selling something cheap at first to attract buyers.
208
What is price competition?
Competing based on price.
209
What is price equilibrium?
When supply and demand balance out.
210
What is price skimming?
Starting with a high price, then lowering it later.
211
What is the product life cycle?
The stages a product goes through: new, growing, popular, then fading.
212
What is a product line?
Similar products from the same company.
213
What is a product mix?
All the products a company sells.
214
What is trade credit?
Letting businesses buy now and pay later.
215
What is a trademark?
A special name or logo only one company can use.
216
What is business-to-business marketing?
When companies sell to other companies.
217
What is a channel of distribution?
How products get from maker to buyer.
218
What is a direct channel?
Selling directly to customers.
219
What does distribution refer to?
Moving products to where people can buy them.
220
What is a distribution center?
A big warehouse that helps move products.
221
What is electronic data interchange (EDI)?
Computers talking to each other to order stuff.
222
What are exports?
Products sent to other countries.
223
What are imports?
Products bought from other countries.
224
What is an indirect channel?
Selling products through stores or other people.
225
What is an invoice?
A bill for something.
226
What is a kiosk?
A small stand that sells or gives out information.
227
What is logistics?
The planning of moving stuff around.
228
What is a point-of-sale (POS) system?
A system that tracks sales and inventory.
229
What is a purchase order?
A request to buy products.
230
What is a supply chain?
All the steps to get a product from a factory to a customer.
231
What is a warehouse?
A building for storing products.
232
What is an approach in sales?
The first thing a salesperson says to a customer.
233
What does close mean in sales?
When a customer decides to buy something.
234
What is a demonstration?
Showing how a product works.
235
What is direct marketing?
Selling without a store, like online or by mail.
236
What is an endorsement?
When someone famous says a product is good.
237
What is follow-up in sales?
Checking with customers after they buy something.
238
What is personal selling?
Face-to-face selling.
239
What is preapproach?
Researching customers before selling to them.
240
What is a press release?
A message sent to the news about a product.
241
What is promotion?
Ways to get people interested in a product.
242
What is a promotional mix?
The different ways businesses promote products.
243
What is public relations?
Making a company look good.
244
What is publicity?
Free attention from the media.
245
What is sales promotion?
Deals and offers to get people to buy.
246
What is suggestion selling?
Offering extra things to go with a purchase.
247
What is visual merchandising?
How stores display products to make them look good.
248
What is aerial advertising?
Ads in the sky (like plane banners).
249
What is a banner ad?
A small ad on a website.
250
What is cinema advertising?
Ads before movies.
251
What is product placement?
A product showing up in a movie or show.
252
What is social media?
Websites where people share information.
253
What is transit advertising?
Ads on buses, taxis, or trains.
