Advertising Flashcards
(29 cards)
Consumer
A person who uses goods or services
Persuade
To push someone into doing or get something
Manipulate
To control or trick someone
Endorsement
A promotional statement
Eg. A celebrity advertises something
Logo
A symbol that represents a company
Slogan
A statement that companies uses that promote an advertisement and to make it memorable
Eg. I’m loving it
Hyperbole
Extravagant exaggeration
Brand
A name given to a product or service
Repetition
Using words more than once to get it into people’s minds
Imagery
Making a viewer picture the image you are trying to create
Colour
Making something stand out or make it brighter or darker
Jargon
A characteristic language for a particular group
Motif
A design that consists of repeating shapes or colours
Statistics
Specific numbers that answers a particular question
Rhetorical question
Asking a question that they don’t expect to be answered
Pun
A play on words
Target audience
Who you are aiming the advertisement at
Superlative
An exaggerated expression
Imperative
Requiring attention or attitude
Connotation
An idea that is implied or suggested
Layout
A plan or design of something that is laid out
Composition
The way in which someone or something is composed
Copy
The words on a ad
Buzz words
Words that have a warm and comforting sound or feel to them
