Advertising

Question 1

convey no or very little information about the product, but are easily retrievable by one’s memory when it comes time to make a purchase.

Answer 1

slogan or jingles

Question 2

convey no or very little information about the product, but are easily retrievable by one’s memory when it comes time to make a purchase.

Answer 2

Anxiety ads

Question 3

convey no or very little information about the product, but are easily retrievable by one’s memory when it comes time to make a purchase.

Answer 3

Emotive Language

Question 4

sneaky words designed to deceive the consumer while not actually saying anything about the product that is downright false.

Answer 4

Weasel Words

Question 5

which qualify or in some way mitigate the force of an exaggerated claim made by an advertiser. The classic example of this technique are sweepstakes advertisements

Answer 5

Fine Print disclaimers

Question 6

involves making an exaggerated claim of some sort which skirts the literal truth but does so in a way that does not deceive most audiences.

Answer 6

Puffery

Question 7

associates the product with sex or buying the product with attractiveness to the opposite sex:

Answer 7

Sex Appeal

Question 8

also try to develop positive associations with the product, but in this case the associations are typically emotional. A good example of this are car advertisements which show the driver on a pleasant drive on a traffic free road, enjoying the ‘perfect moment.’

Answer 8

Feel good ads

Question 9

are designed either to get the consumer to identify with the product or to exploit the consumers prior identification with a particular celebrity or athlete.

Answer 9

Identification advertisements

Question 10

Here the idea is to exploit the consumer’s identification with the positive qualities of a particular actor or athlete.

Answer 10

Celebrity endorsement ads

Question 11

suggest that possessing a certain product will allow you to project a positive image, which suggests that you possess certain desirable qualities like competence, responsibility, wealth, or sophistication

Answer 11

Image ads

Question 12

can be an effective means of grabbing and holding someone’s attention, numbing their critical defenses, and leading someone to more readily remember a particular product or service.

Answer 12

Humour

Question 13

where the company promises the consumer something will change positively and it will all happen if they buy the product.

Answer 13

Promise ad