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Journalism 101 Exam Three > Advertising > Flashcards

Flashcards in Advertising Deck (39)
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1
Q

Ad by the number

A

$500 billion per year

2
Q

Is there a solution to ad clutter?

A

more ads, less impact

3
Q

Ambient Ads

A

Ads so prevalent, do not notice

Ex; Kit-Kat bench

4
Q

What is advertising?

A

message delivered through mass media, attempts to create desire and persuade. Selling idea, goods, services and sponsor pays.

5
Q

Advertising is the…

A

The “glue” that holds together mass media

6
Q

Maslow’s Hierarchy of Needs

A
Seld-Actualization
esteem
love
safety
physiological
From Low to High
7
Q

In the Beginning…

A

barkers and announcement. There are pinups, shopbills, netbooks
Ex: Land Sales, transportation and runaways/slaves

8
Q

Before the civil war

A

small industry, published in newspapers and local retailers

9
Q

How does advertising start to change?

A

civil war, industrial revolution, country moves from agriculture to industry

10
Q

What happened in 1850s with advertising?

A

national advertising begins and brands are born

11
Q

Advertising in magazines

A

magazines deliver an audience/market they also flourish

manufactures have a space to tell their stories and by ads

12
Q

How does advertising expands

A

there was an abuse of patent medicines

13
Q

Radio

A

ads keeps radio free

products=Program (soap operas)

14
Q

How does money into advertising?

A

research and marketing on a national scale

15
Q

How does The Great Depression change advertising?

A

the hard sell ( you need this) fudging the truth, consumers reports.
Ex; Campbells Soups “everybody needs soap!”

16
Q

What does the FTC stand for and start doing during The Great Depression?

A

Federal Trade Commission: starts regulating advertisements.

17
Q

World War Two

A

Production of consumers goods comes to a halt and ad start to promote patriotism, sacrifice and government

18
Q

What did the war advertising council do?

A

promotes the war efforts

19
Q

What is the advertisement council doing now?

A

public service for nonprofits and causes

Ex: Love has no labels

20
Q

Consumerism Returns

A

the war ends, people have more leisure time and more money and more children. TV comes to every home

21
Q

Advertisements and Television

A

ads with sounds and pictures, you cans see the products in action and unique selling propositions

22
Q

What was the best ad ever?

A

“Think Small” Volkswagen

23
Q

You and Advertising

A

We spend at least one year of are life watching TV commercials

24
Q

Super Bowls Ads

A

$5 million for 30 seconds

paying for access to 114 million people

25
Q

What are ad trends?

A

Humanizing the brand (telling a story ex: southwest)
Humor, collaborative economy (I need and you have)
You create content (Starbucks cup contest) and viral videos

26
Q

Why do we need advertisements?

A

Support economic system, new product and inform the public and make media “free”, increase productivity, standard of living

27
Q

Why don’t we need advertisement?

A

promotes materialism, ads don’t include useful information, media systems don’t need ads and we are defined by what we buy.

28
Q

are ads exploit children?

A

children see too many ads, can’t differentiate ads and can’t make judgement. Companies sponsor educational materials

29
Q

Can kids recognize brands before they can read?

A

yes- children ages 3-5 can recognize 50 different brands

30
Q

Consumer Culture

A

Personal worth and identity from products we buy

31
Q

Ad Strategy

A

attention, interest, desire and action

32
Q

What the difference between puffery and deception?

A

Puffery is exaggeration and it legal and deception lies and it illegal

33
Q

Regulation bad ads

A

cease-and desist, corrective advertising, puffery

Lies: outright, omission and implication

34
Q

What is Branding?

A

Clear identity for the consumer, a company’s logo or trademark, setting your product apart

35
Q

Is advertising protected by the First Amendment?

A

Yes-You have the right to circulate goods, services, and images for products
As long as the products are legal
As long as your info is truthful

36
Q

What makes ads controversy?

A

Violence, secularization, nudity and stereotypes

37
Q

What type of research do advertiser do?

A

copy testing , recall testing, awareness tests and neuro-marketing research

38
Q

Challenges for advertisers

A

computer technology, online shopping, social networking

39
Q

More Challenges

A

return on investment, creativity, prosumers and fragmented audience and global markets