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Flashcards in Advertising Deck (46)
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1
Q

advertisement, advert, ad

A

a notice, picture or film telling people about a product, job or service

2
Q

advertise

A

to tell the public about a product or a service in order to encourage people to buy or to use it

3
Q

billboard

A

​a large board on the outside of a building or at the side of the road, used for putting advertisements on

4
Q

banner ad

A

an advertisement across the top or bottom or down the side of a page on the internet

5
Q

brand

A

a type of product, service, etc. made or offered by a particular company under a particular name

6
Q

consumer

A

​a person who buys goods or uses services

7
Q

mailshot

A

advertising or information that is sent to a large number of people at the same time by mail or email

8
Q

covert advertising, product placement

A

the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising

9
Q

slogan

A

​a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly

10
Q

teaser

A

an advertisement for a product that does not mention the name of the product or say much about it but is intended to make people interested and likely to pay attention to later advertisements

11
Q

spam

A

advertising material sent by email to people who have not asked for it

12
Q

commercial

A

an advertisement on television, on the radio or on a website

13
Q

by word of mouth

A

because people tell each other and not because they read about it

14
Q

advertising agency

A

firm which creates commercials

15
Q

copywriter

A

​a person whose job is to write the words for advertising material

16
Q

graphic designer

A

someone who works in graphic design (= the designing of pictures and text for books, magazines, advertising, etc.)

17
Q

jingle

A

a short song or tune that is easy to remember and is used in advertising

18
Q

koristno

A

beneficial

19
Q

zavajajoče

A

misleading

20
Q

očitno

A

blatant

21
Q

implicit in sth

A

suggested without being directly expressed

22
Q

catchy

A

pleasant and easily remembered

23
Q

izkoriščati

A

exploit

24
Q

vseprisotna

A

ubiquitous

25
Q

bombardirati

A

bombard

26
Q

čuvaj

A

watchdog

27
Q

subtle

A

not very obvious or easy to notice

28
Q

brošura

A

leaflet

29
Q

plakat

A

poster

30
Q

leaflet

A

a small piece of paper used for door-to-door advertising

31
Q

poster

A

a large sheet of paper advertising sth, for exapmle, a play, a film or a concert

32
Q

classified ads

A

small adverts placed by private individuals in a newspaper

33
Q

vpliv

A

influence

34
Q

to sponsor

A

to pay the costs of a particular event, programme, etc. as a way of advertising

35
Q

tekmovalci

A

competitors

36
Q

publicity

A

the attention that is given to somebody/something by newspapers, television, etc.

37
Q

hype

A

advertisements and discussion in the media telling the public about a product and about how good or important it is

38
Q

logo

A

a printed design or symbol that a company or an organization uses as its special sign

39
Q

pritegniti pozornost

A

to grab attention

40
Q

posebna ponudba

A

special offer

41
Q

sponzorska pogodba, posel

A

sponsorship deal

42
Q

zvestoba blagovni znamki

A

brand loyalty

43
Q

promocijski ogled

A

promotional tour

44
Q

glossy magazine

A

a magazine printed on shiny, high-quality paper, containing a lot of colour photographs and advertisements, and usually about famous people, fashion, and beauty

45
Q

konkurenčne cene

A

competitive prices

46
Q

selling point

A

a feature of something that makes people want to buy or use it