Advertising and Marketing Key Terms Flashcards
(6 cards)
1
Q
Anchorage is..
A
text that helps clarify the meaning of image/scene
2
Q
Call To Action is…
A
a statement designed to prompt an immediate response
3
Q
A superlative is…
A
an adjective or adverb expressing the highest grade
4
Q
Tokenism is..
A
superficial representation of minority groups, often done solely to avoid criticism. Ingenuine
5
Q
Hyperreal is…
A
where boundaries between what is real and what is stimulated/fictional becomes blurred.
6
Q
Polysemic refers to..
A
a text/image that has multiple meanings or interpretations
