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Flashcards in Advertising Design Deck (17)
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1

Marketing

The action or business of promoting and selling products or services, including market research and advertising. To advertise or promote (something).

2

Advertising

The things a company or individual does to COMMUNICATE AND BUILD brand awareness. Traditionally it is done through television, radio or print. Recently it has expanded to online and social media.

3

Client

Customer who purchases contracted services

4

Consumer

A person, or household, that purchases goods or services. Sometimes referred to as a customer.

5

Target Audience

Particular group of people, identified as the intended recipient of an advertisement or message.

6

Advertising Campaign

A complete, planned course of action formulated to achieve defined objectives.

7

Traditional Media

All public forms of communication, such as TV, radio, newspapers, and magazine advertisements.

8

Nontraditional Media

New forms of public, and private, forms of communication such as emails, blogs, social networks, wikis, podcasts, and interactive advertising.

9

Branding

Aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The collection of all things an audience will experience, and how all the brand elements work together. For example, the company's logo(s), color palette, photo style, typeface, tagline, brand message, placement, treatment.

10

Corporate Identity

The creation and maintenance of a positive company image, the way an organization is presented to or perceived by its members and the public.

11

Focus Group

Individuals brought together for the purpose of asking them questions about a product or marketing strategy.

12

Design Agency

Firm that creates new promotional ideas, designs, and provides other such services that help a client in entering and succeeding in a chosen market.

13

Copy

Text or message portion of an advertisement, including the headline, sub-headlines.

14

Single Truck

Refers to a one page ad, usually in a newspaper or magazine, with content that is only on one page.

15

Double Truck

Refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages.

16

Spread

Refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages.

17

Brand Loyalty

A person's preference (usually emotional) for a product.