Advertising & Referral services Flashcards
(21 cards)
[T/F] Advertising should be educational.
true
[T/F] No false misleading statements in advertising.
true
Advertising Infractions may lead to:
similar regulations exist in most states
a. suspension
b. probation
c. other actions by Board
Referral services are at least ___ drs with separate ph number and answering service (from any dr)
5
In referral services, no one dr can represent more than ___% of available drs.
20
[T/F] Referrals shall be rotated (exceptions made)
true
[T/F] Referral records must be kept.
true
[T/F] No false/misleading information, images, inaccurate photos/images altered.
true
[T/F] Models must be clearly identified
true
[T/F] No use of models to depict before & after patient results without identifying such.
true
[T/F] Any use of fees must be accurate and no claims of prof superiority without evidence to substantiate.
true
Scientific claims must be substantiated by:
published peer review scientific studies
[T/F] Price advertising must be precise with no use such as:
-as low as
-and up
-lowest price
Any price comparisons must be substantiated
true
[T/F] Any compensation paid for media publicity must be clearly revealed in the ad.
true
Violation of adversiting is a _______ and also grounds for license suspension/revocation.
misdemeanor
[T/F] In group ads & referral services, patients must initiate contact and referral services cannot use solicitors.
Member fees are not based on patient #s
Members must charge usual fees to referral service patients
true
Group Ads & referral services must be on file with the:
State Board
In group ads & referral services, if one member receives more than __% of referrals it must be disclosed in all ads.
50
Violation of group ads & referral services is:
- misdemeanor
- may include license suspension/revocation
Able to advertise:
- name, ofc location, contact info
- hrs of operation
- lang spoken
- specialty cert
- insurance plan accepted
- schools attended & deg earned
- publications authored
- teaching positions held
- affiliations with hosp/clinics
- accurate statement of fees
- payment options avail
- accurate images of dr, staff/ facilities
- pub health info and approate care
Cost of enforcing this section may be awarded against the _____ found in violation.
licensee
