Advertising terms

Question 1

beauty appeal

Answer 1

beauty attracts us

Question 2

compliment the consumer

Answer 2

flatter the consumer who is willing to purchase, purchase = good decision

Question 3

independent

Answer 3

product for people who can think and act for themselves

Question 4

intelligence

Answer 4

product for smart people who can’t be fooled

Question 5

lifestyle

Answer 5

product for a certain way of living

Question 6

nurture

Answer 6

appeal to parental or maternal instincts

Question 7

peer approval

Answer 7

product use associated with friendship and acceptance

Question 8

rebel

Answer 8

products associated with behaviours of lifestyle outside the norm

Question 9

rhetorical question

Answer 9

question asked and consumer responds

Question 10

scientific claim

Answer 10

some sort of scientific proof (logos)

Question 11

self-surveillance

Answer 11

women ask questions about how clean house is

Question 12

unfinished comparison

Answer 12

use of a comparative phrase but doesn’t specify to what it is compared

Question 13

anti-advertising

Answer 13

draws attention to why they put negative light on product

Question 14

appeal to authority

Answer 14

referring to a source that claims to have authority
argumentation fallacy - asumes the source is right

Question 15

appeal to fear

Answer 15

make people scared, will buy or believe anything

Question 16

bandwagon effect

Answer 16

everyone is doing it/ has this, why aren’t/don’t you?

Question 17

bias

Answer 17

support ideological position, explicitly or implicitly
subjective pieces of writing

Question 18

brand

Answer 18

meaning of the modern corporation

Question 19

branding

Answer 19

persuade customers of a product’s quality prior to purchase or experience

Question 20

brand extension

Answer 20

company produces a whole range of products under the same brand name, stores, air line, sports equipment…

Question 21

conflict in advertising

Answer 21

audiences interested in seeing the conflict resolved through the use of the product being advertised

Question 22

consumer

Answer 22

people buying the product

Question 23

crowdsourcing

Answer 23

taking a job traditionally performed by a designated employee and outsourcing it to a large group

Question 24

ethos

Answer 24

appeal to character credibility

Question 25

euphemism

Answer 25

making something sound better than it actually is

Question 26

gatekeeper `

Answer 26

a person who has access to a particular medium and can disseminate ideas with it

Question 27

generalizations

Answer 27

large conclusions drawn from a few instances

Question 28

graphology

Answer 28

visual aspect of the text

Question 29

imagery

Answer 29

uses language to appeal to the readers senses

Question 30

indirect narration

Answer 30

telling the events without a clear interpretation, it is up to the reader to interpret them however they see fit

Question 31

intertextuality

Answer 31

ways in which a text resonates or refers to another text

Question 32

juxtaposition

Answer 32

placement of two opposite ideas in close proximity

Question 33

logos

Answer 33

appeal to logic

Question 34

long tail marketing

Answer 34

nice markets are being targeted more effectively by advertisers since the internet brings people together through large databases

Question 35

marketing

Answer 35

sum of the ways in which a product is positioned by a particular market

Question 36

mashup

Answer 36

online texts that copy content from an original source and alter it in some way

Question 37

metonymy

Answer 37

act of referring to a concept not by its name but something associated with it

Question 38

newsworthyness

Answer 38

negative - disasters, disease, disappointment.. relevance - people affect by events extraordinary - something remarkable

Question 39

pathos

Answer 39

appeal to emotion

Question 40

pay-per-click

Answer 40

sponsors or advertisers on websites to generate revenue

Question 41

personalization

Answer 41

account, profiling age, users contribute to growing databases

Question 42

phonological

Answer 42

relates to the sound system of language

Question 43

problem/solution

Answer 43

convince someone of a problem and sell solution

Question 44

product placement

Answer 44

branded products appear in movies or TV

Question 45

planned obsolescence

Answer 45

manufacturing products in a way that they need replacing soon

Question 46

reported speech

Answer 46

narrator summarises what characters say

Question 47

sensationalism

Answer 47

exaggerates, over-hypes and attracts attention to controversy

Question 48

setting

Answer 48

where, geographically and temporally

Question 49

shock advertising

Answer 49

used to gain attention, advertisement is controversial it c=gains publicity

Question 50

slang

Answer 50

deviation in language use (vocab or expressions) from particular language

Question 51

slogan

Answer 51

phrase repeated constantly, simple

Question 52

social networking

Answer 52

structure of individuals and their interdependence on each other

Question 53

stereotyping

Answer 53

assigning fixed characteristics to individuals on the basis of their group membership

Question 54

super crunching

Answer 54

refers to phenomenon of how large databases helping use make decisions everyday

Question 55

synecdote

Answer 55

act of referring to an entity by one of its parts

Question 56

testimonial

Answer 56

personal experience

Question 57

textuality

Answer 57

characteristics that define a text

Question 58

celebrity endorsement

Answer 58

sell us idea or product, people want to be like celebrities

Question 59

viral

Answer 59

travels like a virus from person to person, via social networks and e-mail