Aesthetic Awareness Flashcards
(4 cards)
1
Q
Sight
A
Consumers often have predetermined ideas about a food’s appearance e.g. carrots should be free from imperfections and dirt.
2
Q
Sound
A
The sound of sizzling food e.g. frying rashers prepares people for the food to come by stimulating the appetite
3
Q
Smell
A
Foods that have pleasant aromas are often enjoyable for the consumer to eat, as a result, they are more likely to be chosen to be consumed by the consumer unlike food products with a strong smell e.g. blue cheese which can be off putting to some consumers.
4
Q
Taste
A
Each taste bud has microvilli that sends messages to the brain about how something tastes. There are four specific tastes that they can detect : Sweet, Sour, Bitter and Salty.
