Aesthetics Flashcards
How are shapes formed?
As a result of closed lines
How can a shape be visible without lines?
When a designer establishes a coloured area.
What does form refer to?
the three-dimensional quality of an object. When light from a single direction hits an object, part of the object is shadow
On an image, what does light and dark in an image provide?
contras that can suggest volume
Why is colour very important?
It creates responses by stimulating emotions and can excite, impress, but also create negative associations.
What is red associated with?
aggressive passion strong and heavy danger socialism heat
What is blue associated with?
comfort loyalty and security for boys: sea sky peace tranquillity cold
What is yellow associated with?
Cautious spring brightness joy cowardice sunlight
What is green associated with?
money health jealousy greed food and nature inexperience
What is brown associated with?
nature aged and eccentric rustic soil and earth heaviness
What is orange associated with?
warmth excitement and energy religion fire gaudiness (showy in a tasteless or vulgar way)
What is pink associated with?
Soft healthy childlike feminine gratitude sympathy
What is purple associated with?
royalty
sophistication and religion
creativity
wisdom
What is black associated with?
dramatic classy and serious modern evil mourning
What is grey associated with?
Business
cold and distinctive
humility
neutrality
