Flashcards in Affiliate Marketing Deck (32):
A software program that a merchant can use to run their own affiliate program in house as opposed to using an affiliate network that helps the merchant track affiliate efforts and generate affiliate reporting
This typically refers to a business relationship for one event, product or project versus an ongoing, more permanent relationship
In regards to affiliate marketing, click fraud most often refers to generating “fake” clicks to an advertiser program that is based on a PPC compensation method. The fake clicks (which can be generated in a manual or automated fashion) have no chance of converting for the advertiser since the traffic clicking the ads have no real interest in the product or service the merchant is selling
ROI (return on investment)
To calculate this,
(Gross profit/ cost of running the campaign) x 100 to get a percentage
The process of testing two versions of content, sales copy or advertisements against one another to see which version performs better for whatever goal you’re trying to achieve
Refers to an advertiser allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Visitors to the affiliate’s website would likely believe it was the affiliate who was actually selling the items or taking leads since there is no mention of an outside merchant. This typically occurs by the merchant creating a website branded solely to the affiliate on their own server under their control and allowing the affiliate to “mask” that website as appearing to be a subdomain on the affiliate website
WSO (Warrior Special Offer)
An affiliate forum site! USE IT.
Above the Fold
The section of the website or blog that appears in a browser when someone lands on a page on your site without them having to scroll
A person or organization that owns a business and offers services or products to customers. In order to acquire more customers or leads, advertisers are willing to pay affiliates for each new customer or lead brought by affiliates marketing efforts
Usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most advertisers will not work with affiliates who want to promote their offers via this software.
An individual who promotes products or services for an advertiser in exchange for receiving compensation for the sales or leads they drive
The agreement between the advertiser and the affiliate regarding the affiliate relationship. It usually defines the roles, rules, responsibilities, and legalities of the relationship on both sides.
A link provided to you by the advertiser that includes a unique tracking code specifically assigned to you for the advertiser to track the sales you are responsible for generating for them.
The person who manages an affiliate program to an advertiser. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. This also acts as the liaison between the affiliate and the advertiser.
A third party who provides affiliate program management to an advertiser. Affiliate networks provide the technology for tracking affiliate efforts, ensure the sales are properly tracked, commissions are paid to affiliates, handle reporting for both the advertiser and individual affiliates and help expose the merchant to potential affiliates for their products and services
A program offered by a merchant to allow individuals to recommend or refer people to their products or services in exchange for the person doing so receiving a commission based upon a predefined desired outcome generated by the referral. The “individuals” sending the referrals are called affiliates
A unique ID attached to the links you use to send traffic to the merchant that is specifically for you to track your sales for or referrals to the advertiser
Another word for affiliate
Merchants approve or deny affiliates entry to their program in one of two ways- via automatic approval, or manual approval. Auto- approval means they approve all affiliate applications automatically and instantly
A graphical ad that an affiliate puts on their website to advertise a merchant
Refers to a product being returned or a sale “falling through” that you were already paid for. Since the sale didn’t actually finalize, the advertiser will deduct the amount you were previously given in commission for that sale from your affiliate commissions. In lead generation, this can also occur if the merchant decides the leads sent were unqualified or fraudulent in nature.
Also sometimes spelled as “Click Thru”. This refers to the act of someone clicking on your affiliate link and being taken to the merchant’s website
Click-through rate (CTR)
A metric used to show the number of times your affiliate link has been clicked on compared to the number of times the link has been viewed displayed as a percentage. To find your CTR, simply take the number of clicks the link has received and divide it by the number of impressions (times the link was shown) and multiply the result by 100 to get your CTR percentage.
Number of times a link has been shown
Hiding content on a webpage or hiding affiliate tracking code in links. Hiding content on a webpage is bad as it is against the guidelines of the mainstream search engines such as Google. Hiding affiliate tracking in a link is an acceptable and widely used practice
Refers to a text link placed within your website or blog content versus a link that is placed in the sidebar as a more traditional advertisement.
Some advertisers will create a specific and custom landing page for an affiliate to send referrals to that contains both the merchant’s branding and the referring affiliate’s branding
A predefined money or fee a merchant las an affiliate for generating a predefined, desired outcome for the merchant.
Getting a user to take a specific, desired action. It could be buying a product or service, filling out a form, signing up for an email list, or whatever the intended goal may be. This is the ailed result of the advertising for which the advertiser pays to the affiliate.
A metric used to show the number of times your affiliate link has generated a predefined conversion compared to the number of times the link has been viewed displayed as a percentage. To find your conversion rate. Take the amount of sales a link has generated and divide it by the number of impressions the link received and multiply the result by 100 to get your conversion rate percentage.
A text file that is sent from a website to a file within a user’s web browser. Cookies are used for various reasons on the web as a whole. In regards to affiliate marketing, cookies are used to assign an ID to a user that has clicked on your affiliate link to get to a merchant website for a predefined period. If the user returns within that predefined period (whether or not they click on your affiliate link again) then you will be credited with the sale.