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Flashcards in Affiliate Marketing Deck (32):

Affiliate Software

A software program that a merchant can use to run their own affiliate program in house as opposed to using an affiliate network that helps the merchant track affiliate efforts and generate affiliate reporting


Joint venture

This typically refers to a business relationship for one event, product or project versus an ongoing, more permanent relationship


Click fraud

In regards to affiliate marketing, click fraud most often refers to generating “fake” clicks to an advertiser program that is based on a PPC compensation method. The fake clicks (which can be generated in a manual or automated fashion) have no chance of converting for the advertiser since the traffic clicking the ads have no real interest in the product or service the merchant is selling


ROI (return on investment)

To calculate this,

(Gross profit/ cost of running the campaign) x 100 to get a percentage


Split testing

The process of testing two versions of content, sales copy or advertisements against one another to see which version performs better for whatever goal you’re trying to achieve



Refers to an advertiser allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Visitors to the affiliate’s website would likely believe it was the affiliate who was actually selling the items or taking leads since there is no mention of an outside merchant. This typically occurs by the merchant creating a website branded solely to the affiliate on their own server under their control and allowing the affiliate to “mask” that website as appearing to be a subdomain on the affiliate website


WSO (Warrior Special Offer)

An affiliate forum site! USE IT.


Above the Fold

The section of the website or blog that appears in a browser when someone lands on a page on your site without them having to scroll



A person or organization that owns a business and offers services or products to customers. In order to acquire more customers or leads, advertisers are willing to pay affiliates for each new customer or lead brought by affiliates marketing efforts



Usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most advertisers will not work with affiliates who want to promote their offers via this software.



An individual who promotes products or services for an advertiser in exchange for receiving compensation for the sales or leads they drive


Affiliate agreement

The agreement between the advertiser and the affiliate regarding the affiliate relationship. It usually defines the roles, rules, responsibilities, and legalities of the relationship on both sides.


Affiliate link

A link provided to you by the advertiser that includes a unique tracking code specifically assigned to you for the advertiser to track the sales you are responsible for generating for them.


Affiliate manager

The person who manages an affiliate program to an advertiser. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. This also acts as the liaison between the affiliate and the advertiser.


Affiliate network

A third party who provides affiliate program management to an advertiser. Affiliate networks provide the technology for tracking affiliate efforts, ensure the sales are properly tracked, commissions are paid to affiliates, handle reporting for both the advertiser and individual affiliates and help expose the merchant to potential affiliates for their products and services


Affiliate program

A program offered by a merchant to allow individuals to recommend or refer people to their products or services in exchange for the person doing so receiving a commission based upon a predefined desired outcome generated by the referral. The “individuals” sending the referrals are called affiliates


Affiliate tracking

A unique ID attached to the links you use to send traffic to the merchant that is specifically for you to track your sales for or referrals to the advertiser



Another word for affiliate


Auto approval

Merchants approve or deny affiliates entry to their program in one of two ways- via automatic approval, or manual approval. Auto- approval means they approve all affiliate applications automatically and instantly


Banner ad

A graphical ad that an affiliate puts on their website to advertise a merchant


Charge back

Refers to a product being returned or a sale “falling through” that you were already paid for. Since the sale didn’t actually finalize, the advertiser will deduct the amount you were previously given in commission for that sale from your affiliate commissions. In lead generation, this can also occur if the merchant decides the leads sent were unqualified or fraudulent in nature.



Also sometimes spelled as “Click Thru”. This refers to the act of someone clicking on your affiliate link and being taken to the merchant’s website


Click-through rate (CTR)

A metric used to show the number of times your affiliate link has been clicked on compared to the number of times the link has been viewed displayed as a percentage. To find your CTR, simply take the number of clicks the link has received and divide it by the number of impressions (times the link was shown) and multiply the result by 100 to get your CTR percentage.



Number of times a link has been shown



Hiding content on a webpage or hiding affiliate tracking code in links. Hiding content on a webpage is bad as it is against the guidelines of the mainstream search engines such as Google. Hiding affiliate tracking in a link is an acceptable and widely used practice


Contextual Link

Refers to a text link placed within your website or blog content versus a link that is placed in the sidebar as a more traditional advertisement.


Co- Branding

Some advertisers will create a specific and custom landing page for an affiliate to send referrals to that contains both the merchant’s branding and the referring affiliate’s branding



A predefined money or fee a merchant las an affiliate for generating a predefined, desired outcome for the merchant.



Getting a user to take a specific, desired action. It could be buying a product or service, filling out a form, signing up for an email list, or whatever the intended goal may be. This is the ailed result of the advertising for which the advertiser pays to the affiliate.


Conversion Rate

A metric used to show the number of times your affiliate link has generated a predefined conversion compared to the number of times the link has been viewed displayed as a percentage. To find your conversion rate. Take the amount of sales a link has generated and divide it by the number of impressions the link received and multiply the result by 100 to get your conversion rate percentage.



A text file that is sent from a website to a file within a user’s web browser. Cookies are used for various reasons on the web as a whole. In regards to affiliate marketing, cookies are used to assign an ID to a user that has clicked on your affiliate link to get to a merchant website for a predefined period. If the user returns within that predefined period (whether or not they click on your affiliate link again) then you will be credited with the sale.


Cookie expiration

The amount of time a cookie set by someone clicking on your affiliate link has to show a conversion before you are no longer credited with a sale even if that user eventually ends up making a purchase. The standard length of a Cookie is typically between 30-90 days. Anything below 30 is considered low/ short while anything above 90 is considered to be healthily above average