AIDA and Viral Markreting Flashcards
1
Q
What does the first A stand for?
A
Attention/attraction
2
Q
What does the D stand for?
A
Desire
3
Q
What does the I stand for?
A
Interest
4
Q
What does the second A stand for?
A
Action
5
Q
What does the first A do?
A
Attract the attention of the consumer (ie. humor)
6
Q
What does the “I” do?
A
Raise consumer’s interest by demonstrating features, benefits and advantages
7
Q
What does the D do?
A
Convince consumers that they want and desire the product, and that it will satisfy their need
8
Q
What does the second A do?
A
Lead consumers towards a purchase or learning more about the product (phone #/ website/ QR code)
9
Q
Ways to viral market…
A
- Word of mouth over technology (spreads quickly like a virus)
- Create an online buzz (a huge audience at a low cost)
- People unaware spreading an ad (just being social)
10
Q
Factors that affect viral marketing…
A
- Humor
- Very helpful and unique
- Amazing/ spectacular
- Controversial
