Aims and objectives

Question 1

What is an Aim?

Answer 1

What the business wants to achieve in the future.
-Generic and Broad.

Question 2

What is an objective?

Answer 2

More specific and measurable targets to help meet the aims.

Question 3

Aims of a profit organisation?

Answer 3

Profit maximisation
Survival
Sales maximisation

Question 4

Aims for Non-profit organisations?

Answer 4

To provide a service
prevent exploitation
to help people in need

Question 5

What does SMART stand for?

Answer 5

Specific
Measurable
Achievable
Realistic
Time limited

Question 6

What is the Specific aspect?

Answer 6

Objectives should specify what the business wants to achieve.

Question 7

What is the Measurable aspect?

Answer 7

Objectives should be measured to make sure the objective has been achieved.

Question 8

What is the Achievable aspect?

Answer 8

Ask if the objectives are attainable?

Question 9

What is the Realistic aspect?

Answer 9

Are the business likely to achieve the objective?

Question 10

What is the Time limited aspect?

Answer 10

A time scale needs to be set for achieving the objective.