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1
Q

Business Plan

A

guides the entrepreneurs throughout the process

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2
Q

A) Business Concept and Business Model

A

essence of the enterprise in a concise but powerful manner

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3
Q

B) Business Goals

A

Vision
Mission
Objectives
Key Result

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4
Q

C) Executive Summary

A

contains everything relevant and important to the business audience

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5
Q

Executive Summary Highlights

A
  1. business proponents and their partners
  2. enterprise organization and its capabilities
  3. technology providers and their expertise and experience
  4. suppliers and all major service providers
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6
Q

D) Business Proponents

A
  1. Resource mobilizers and financial backers
  2. Technology providers and applicators
  3. Governance and top management
  4. Operating and support team
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7
Q

E. Capital Sourcing

A

*Personal Savings
(mental self talk)
*Borrow from family and friends (easiest way)
*Apply for a business load from a bank
(most popular and common source of business capital in PH)
(one of the most difficult sources of funds)

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8
Q

5 C’s of Credit

A 
Character
Capacity 
Capital
Collateral 
Conditions
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9
Q

Other Sorcea of Capital

A

Home Equity Loan
Credit Card
Venture Capital
Small Business Loans from Government Agencies

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10
Q

F) Target Market

A

know the market will increase chances of understanding customers want and needs

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11
Q
  1. Potential Market Size and Estimation
A

a. market space / universe -estimate the approximate number of customers that will buy the product or avail the service
b. eliminate the customers who are unlikely to buy the product or avail the service
c. estimate market share by conducting market assessment through survey

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12
Q
  1. Target Market Characteristics
A
  • Demographic Segmentation
  • process of grouping customers according to relevant socio economic information
  • Psychographic Segmentation
  • process of grouping customers according to their perceptions, way of life, motivations and indignations.
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13
Q

Demographic Segmentation

A
  • Income Dange And Social Class
  • purchasing power
  • Occupation
  • source of income
  • Gender and Age Group
  • gender influence buying habits
  • Religion and ethnicity
  • conservativeness
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14
Q

5) Human Resource Function

A
  1. Recruiting
  2. Routing
  3. Retaining
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15
Q

Recruiting Criteria

A
  1. Post performance
    - track record and resume recruit
  2. Proficiency profile
    - intelligence and skills
  3. Psychological Profiles
    - negative for neurotic psychotic and psychopath disturbances
  4. Personal character
    - maturity values and attitude
  5. Potential for growth
    - personal ambition, excel
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Entrepreneurship (1 decks)

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