Alva Group Flashcards
(7 cards)
What experience do you have in reputation intelligence or reputation management?
- My experience extends all the way back to my undergraduate days at Yale when I worked in Politics
- Obviously, a crucial element in politics is the level of public integrity and trust people attach to your name
- Working with both politicians and research institutions, I gained a fundamental understanding of both how to project the way you want to be seen, and how to maintain it
- When I turned my sights to business, I applied this knowledge with a new enthusiasm because I was galvanizing start-ups to grow
- In my role as a business development leader, it was vital for me to always know what our customers think about us, to solve glitches rapidly, and to reward loyalty
- Because what they say about us is what fuels our growth
- So whether it’s a trade intelligence platform, or a research agency, I’ve always had to be active about creating a reputation where clients cheer us on
What does Alva do?
- In a world where consumers are more fickle than ever before about the brands they support, you equip companies with a full-service solution for analyzing reputation metrics and harnessing actionable insights from them
- You have a proprietary technology that takes the work out of gathering the mountains of publicly available content, categorizing, scoring and contextualizing it so that the most well-informed decisions can be made with stakeholders in sight
Alva’s Mission
*help Customers make better informed
decisions based on genuine intelligence
*to consolidate expensive, segregated, reactive
services into one global platform
Landscape
*media and social media monitoring and analysis, as well as surveys and polls have all acted as limited proxies for reputation, providing incomplete and often expensive,contradictory views of a company’s reputation.
*With only fragmented, low quality data
previously available, companies and their executives have been poorly served by the market,
often having to resort to instinct or intuition for critical decisions.
*These traditional approaches are even less compatible in today’s always-on, interconnected
environment, characterised by vast amounts of publicly-available content.
Role Requirements
*Target-driven
*Face-to-face solution selling
*Relationship-building acumen
*A typical engagement starts by generating interest at Corporate Affairs Director who acts as a
champion, before escalating through the enterprise primarily across Risk, Marketing, Strategy
and ultimately the CEO. We follow a land and expand model utilising multiple budgets within
the enterprise. The ultimate aim is to obtain global and multi-departmental contracts.
My selling style
- I handle the entire process end to end
- An underdog product
- ask a lot of questions
People I know
CDOs: Katherine Stultz at SoFi;
Roman Regelman at BNY Mellon
