amazon_leadership_principles_translated

Question 1

Customer Obsession (Obsesión por el Cliente)

Answer 1

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Question 2

Are Right, A Lot (Tienen Razón, a Menudo)

Answer 2

Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Question 3

Invent and Simplify (Inventan y Simplifican)

Answer 3

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by ‘not invented here’.

Question 4

Think Big (Piensan en Grande)

Answer 4

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Question 5

Dive Deep (Profundizan)

Answer 5

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath them.

Question 6

Insist on the Highest Standards (Insisten en los Estándares más Altos)

Answer 6

Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver high-quality products, services, and processes.

Question 7

Bias for Action (Tienen un Sesgo por la Acción)

Answer 7

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.

Question 8

Ownership (Actúan como Propietarios)

Answer 8

Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team.

Question 9

Frugality (Frugalidad)

Answer 9

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expenses.

Question 10

Learn and Be Curious (Aprenden y son Curiosos)

Answer 10

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Question 11

Have Backbone; Disagree and Commit (Tienen Coraje; Difieren y se Comprometen)

Answer 11

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Once a decision is determined, they commit wholly.

Question 12

Earn Trust (Ganan Confianza)

Answer 12

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.

Question 13

Strive to be Earth’s Best Employer (Se Esfuerzan por ser el Mejor Empleador del Mundo)

Answer 13

Leaders work every day to create a safer, more productive, high-performing, more diverse, and more just work environment.

Question 14

Success and Scale Bring Broad Responsibility (El Éxito y la Escala Traen Gran Responsabilidad)

Answer 14

We started in our garage, but we’re not there anymore. We must be humble and thoughtful about even the secondary effects of our actions.

Question 15

Hire and Develop the Best (Contratan y Desarrollan a los Mejores)

Answer 15

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization.

Question 16

Deliver Results (Entregan Resultados)

Answer 16

Leaders focus on the key inputs for their businesses and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.