AMUSING OURSELVES TO DEATH -by Postman Flashcards by christy Chen

MUMFORD the clock

time _______, _______, _______
clocks were created to help us save time but now they control

Keepers
Savers
Servers

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_______ -the clock

time keepers, savers, servers
clocks were created to help us save time but now they control

Mumford

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MUMFORD- the _____

Clock

time keepers, savers, servers
clocks were created to help us save time but now they control

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Time _____ _______ _____

-why were clocks created and what has happened

Savers, Keepers, Servers

-clocks were created to help us save time but now they control us

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The _____

good tool
shapes us
became typographic culture
now an electronic culture

Alphabet

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The ALPHABET
-great tool
-shapes us 
-became \_\_\_\_\_\_\_
Now an \_\_\_\_\_\_\_\_

Typographic culture

Electronic culture

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The ALPHABET
-great tool
-\_\_\_\_\_\_ us 
-BECAME TYPOGRAPHIC CULTURE 
NOW-ELECTRONIC CULTURE :\_\_\_\_\_

Shapes

Bad

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______

fix eyes
also think we can fix ourselves
not bad effects us

Eyeglasses

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________:INTELLIGENCE QUOTIENT

number#

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IQ #’s :________(love for math precision (statistics) )

-Marshall McLuhan’s aphorism -the medium is the message. Use a number to base how smart you are.

Intelligence quotient

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IQ-intelligence quotient

-can’t measure intelligence in a number but we ______

Want to

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We shape _____ but they also shape sun

Tools

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________- look back on old proverbs

that’s the way they see truth.
truth is truth
________:best way to define truth

Ibo culture

Speech

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We value the _______.

Written word

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How do we view truth?

Media influence

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Describe intelligence in ORAL CULTURE

Speak
Memorize
Recite

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Describe intelligence in written culture

Read

Wrote

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TV pollutes our ___________

-the decline of our culture

Epistemology

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____ pollutes our EPISTEMOLOGY

-the ____ of our culture

Decline

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Our culture is a ________.

an oral example is not good enough.
we need to “see it”

Written culture

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______________

GYMNASIUM-if it’s easy your wasting your time.
it’s nit just what you learn that’s important but how.

Typographic

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TYPOGRAPHIC AMERICA

_________-if it’s easy your ____________
it’s not just what you learn that’s important but how.

Gymnasium

Wasting your time

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TYPOGRAPHIC AMERICA

GYMNASIUM if it’s easy your WASTING YOUR TIME
it’s not just ________ that’s important but,_____.

What you learn

How

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News without music is actually _____.

Important

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You watch a show hoping for serious and get a joke you are ______ to think it's serious

Deceived

New England was very literate (colonial -> later) - the ____ were very LITERATELY BASED - they VALUED SCHOOL - they found it IMPORTANT TO READ _______ - became IMPRESSIVE WRITERS

Puritans | God's Word

______ wrote "Common Sense" | Sold 8MILLION copies in 2 months a book would need to get 24 million today to compare to COMMON SENSE

Paine

PAINE wrote "_________" | Sold ______copies in ___months a book would need to get 24 million today to compare

Common Sense 8 million 2 months

______ was treated as a HERO | -NEWSPAPER -important things

Dickens

DICKENS was treated as a ______ | _________important things

Hero | Newspaper

________-8th grade level (5 years ago)

USA Today

USA TODAY -__grade level (__years ago)

8th grade | 5

______used to actually talk about product | -not just HOW YOU FEEL

Advertisements

ADVERTISEMENTS used to actually talk about ______ | -not just __________.

Product | How you feel

Americas ____________ were very intellectual and impressive

Founding fathers

- America founding fathers - very intellectual, impressive - "We might even say that America was founded by _________." - began as PRINT BASED: INTELLECTUAL CULTURE - now we have gone other direction

Intellectuals

The influence of the ________ in every arena of public discourse was INSISTENT and POWERFUL because of its ________.

Printed word | Monopoly

TV's at best when broadcasting ______. | Political commercials are a joke

Junk

___________-August 21, 1958 -7 hours oratory "These were people"-mainly FARMERS -saw as essential to POLITICAL EDUCATION

Lincoln Douglass Debate

LINCOLN DOUGLAS DEBATE- ___________ - __hours oratory "These were people"-mainly FARMERS -saw as essential to POLITICAL EDUCATION

August 21, 1958 | 7

___________-August 21, 1958 -7 hours oratory "These were people"-mainly ______ -saw as essential to __________

Farmers | Political education

LINCOLN DOUGLAS DEBATE-August 21, 1958 -7 hours oratory "These were people"-mainly FARMERS -saw as essential to POLITICAL EDUCATION -we are different from people in 1958. You would learn a lot back then today we learn nothing. It cannot be ______ because no one would watch a 7 hour debate.

Televised

No one wants to watch a 7 hour debate

The ____ was extraordinary __ hours. The people (mainly FARMERS) were also able to understand llonnggggg commmplexxx sentences ear by ear. -grandkids of the ENLIGHTENMENT -

Attention span | 7 hours

Grandkids of the ______:that's why they have their 7 hour ATTENTION SPAN. - rich _______ time. - complex arguments were pleasurable to them

Enlightenment | Literacy

Grandkids of the ENLIGHTENMENT: that's why they have their 7 hour ATTENTION SPAN. - rich LITERARY time. - _________were pleasurable to them

Complex arguments

_______: printed word | -has a context

Typographic

Typographic-printed word | -has a _______.

Content

You can't argue against a _____ because it doesn't have a content (or make a claim)

Picture

________ coexists with PRINT CULTURE

Age of Reason

AGE OF REASON coexists with _____

Print culture

TV/Internet totally ________(rid of word).

Monopolized

________-totally monopolized (rid of word)

Tv/Internet

_______-most intelligent man in the print culture - rational - practical

Edwards

EDWARDS- most intelligent man in the _______. - rational - practical

Print culture

Legal system in _________ very EDUCATED and IMPRESSIVE

__________ in PRINT very EDUCATED and IMPRESSIVE

Legal system

________ leading PLOW- BOOKin hand | -sees reading as IMPORTANT, RATIONAL

Farm boy

FARM BOY leading ______ with ___ in hand. | -sees reading as IMPORTANT, RATIONAL

Plow | Book

Super Bowl commercials don't say anything about the _____ Ex- COKE:patriotic, pleasant picture-makes people think they should buy coke. -Coke is part of America TURBOTAX:lonely

Product

The 21st century wants to ____ than think

Feel

Old commercials were ___ and ____

Serious | Rational

How is TYPOGRAPHIC CULTURE characterized? | -this is NOlonger

- has content - serious - rational

________ - characterized by - has content (T/F) - serious - rational

Typographic culture

___________: Louis Daguerre (Gagarow) "Writing with light" Story in a picture

Photograph

A PHOTOGRAPH is "____________" | -story in a picture

Writing with light

Age of ______ - rear-view mirror thinking - AUTOMOBILE-a fast horse-CHANGED COURTSHIP

Show business

Age of Show Business __________ thinking _________-a fast horse -CHANGED COURTSHIP

Rear view mirror thinking | Automobile

Tv is NOT an extension of ____

Print culture

Tv is not an extension of PRINT CULTURE - it attacks it due to being an _______. - everything revolves around TV - not TV just being for a show once in a while

Image culture

______ said everything IMPORTANT takes TIME & ENERGY

Trueman

Trueman said that everything IMPORTANT takes ________ and ________. -example :RELATIONSHIP WITH GOD

Time | Energy

TV CANNOT have ______________-no one would watch

Serious convos

A teller's credibility rests on their _______,____,___,___.

Sincerity Authencity Vulnerability ATTRACTIVENESS

A TELLER'S CREDIBILITY & SINCERITY rests on sincerity, authenticity, vulnerability, and ______. It helps you ____ and ___ them.

Attractiveness Like Believe

___________- the box that holds them looks like TV | - 22 minutes and we'll give you the world

USA today

USA Today- the box that holds them looks like TV. | "__________________________"

" 22 minutes and we'll give you the world"

Describe TELEGRAPHY context with 3 things

Serious Rational Has content

_______________-context 3 things -serious -rational Has context

Typography

Describe telegraphic -( TV CULTURE)

- IRRELEVANT : news /stuff DOESNT REALLY EFFECT OUR LIVES at all news is used to INVOLVE PEOPLE - IMPOTENT- NO POWER, TOO MUCH INFO, NO CONTEXT - INCOHERENT-images DONT DEMAND THOUGHT -used to be if you know facts ***now it's like trivia, crosswords -Jepordy-useless trivia-doesn't make you intelligent-we make games for useless trivia

List telegraphic in 3 words

Irrelevant Impotent Incoherent

Religion is presented as ___

Entertainment

Religion is presented as ENTERTAINMENT. | What's serious is ________

Human depravity

TV makes everyone ___

Comfortable

Tune in tune out takes away from the _____ of church

Communal effect

EXCITED VISUALLY in church more about _____

Image

____________'s main goal is to attract audience and give them what they WANT TO HEAR nit want they __________.

Religious TV | Need to hear

Religious TV changes the surface of you doesn't affect you ___

Deeply

Watching pastors talk is COMFORTABLE ______ vs ______ -supposed to be about the gospel but turns out to be a part of entertainment.

Image | Message

True Christianity is ________&________

Demanding | Consuming

____________:"politics is just like show business"

Ronald Reagan

RONALD REAGEN said "Politics is just like show business" -not like sports you can't easily see if good or bad. Cause you know rules of sports

Show business : "_____________"

Please the crowed

Today we vote by ______ not by "whose the best man"

Party

Horn's telephone commercials "_______"

Reach out and touch someone

____'s commercials "reach out and touch someone"

Horn

_____ should be challenging. Beneficial is difficult

Education

_______ undermines traditional schooling - a show that pretends to do what school does is a problem - it's okay if it's an Allie

Sesame Street

__________ said content is the least important think of learning What's MOST IMPORTANT is HOW YOU LEARNED

Dewey

DEWEY says content is the least important thing about what you learned most important is ______________

How you learned

Explain the revolutions

GOOD: Athens & Europe BAD: America

In Chapter 10 Postman lists the 3 commandments of television's philosophy of education. What are they? They are all listed as negative commands. 3 THINGS TO AVOID in TELEVISED EDUCATION

Thou shalt avoid PREREQUISITE PERPLEXITY EXPOSITION

"_______"- about whalers, whale hunts etc. - trying to TEACH KIDS THROUGH ENTERTAINMENT - TV is about excitement

Voyage of Mimi

COURTSHIP was changed to DATING because of technology : ____. - technology will change us. - this is good and bad

Automobile

The problem isn't what we use technology for but _________.

How we use it

AMUSING OURSELVES TO DEATH -by Postman Flashcards

(105 cards)